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Title:VPLIV MEDIJEV NA OZAVEŠČENOST UČENCEV ČETRTEGA IN PETEGA RAZREDA O PROMETNI VARNOSTI NA PODROČJU PTUJSKO ORMOŠKE REGIJE
Authors:ID Krampelj, Melita (Author)
ID Fošnarič, Samo (Mentor) More about this mentor... New window
Files:.pdf UNI_Krampelj_Melita_2009.pdf (1,34 MB)
MD5: 5B62813D46880B745271FD446B0CF91A
PID: 20.500.12556/dkum/22b1a822-968d-4e55-ad48-8265efd4fe08
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:PEF - Faculty of Education
Abstract:Diplomsko delo z naslovom Vpliv medijev na ozaveščenost učencev četrtega in petega razreda o prometni varnosti na področju ptujsko-ormoške regije opredeljuje medijske kampanje s preventivno vsebino, njihove značilnosti, vpliv ter učinek, socialno-psihološke teorije preventivnih dejavnosti, ključne elemente preventivnih medijskih kampanj ter izvajanje nacionalnih programov na lokalni ravni. V empiričnem delu smo ugotovili, v kolikšni meri so učenci četrtega in petega razreda na območju Ptuja in Ormoža ozaveščeni o prometni varnosti preko različnih informacijskih virov ter kakšen je vpliv komercialnih oz. preventivnih oglasov na učence. Ugotovili smo tudi, da glede uporabe različnih informacijskih virov ter posledično vpliva preventive med učenci ni bistvenih razlik. Statistično značilna razlika se pokaže le v priljubljenosti preventivnih oglasov. Zanimivo je, da je večja priljubljenost preventivnih oglasov na ptujskem kot na ormoškem območju, zato je tudi poznavanje slogana »Red je vedno pas pripet!« na območju Ptuja boljše kot na območju Ormoža. Zanimivo je, da so dekleta nekoliko bolj dovzetna za vpliv vsebine sporočila, fantje pa izpostavljajo kot najbolj pomembno sliko sporočila. Velja pa omeniti, da je za anketirane učence prometna vzgoja v šoli vendarle pomembna in zanimiva.
Keywords:Ključne besede: razredna stopnja, mediji, drugo triletje, varnost v prometu, ptujsko-ormoška regija.
Place of publishing:Maribor
Publisher:[M. Krampelj]
Year of publishing:2009
PID:20.500.12556/DKUM-11927 New window
UDC:37(043.2)
COBISS.SI-ID:17193224 New window
NUK URN:URN:SI:UM:DK:5KYMDNTP
Publication date in DKUM:25.11.2009
Views:2602
Downloads:155
Metadata:XML DC-XML DC-RDF
Categories:PEF
:
KRAMPELJ, Melita, 2009, VPLIV MEDIJEV NA OZAVEŠČENOST UČENCEV ČETRTEGA IN PETEGA RAZREDA O PROMETNI VARNOSTI NA PODROČJU PTUJSKO ORMOŠKE REGIJE [online]. Bachelor’s thesis. Maribor : M. Krampelj. [Accessed 14 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=11927
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Secondary language

Language:English
Title:THE MEDIA IMPACT ON AWARENESS OF THE FOURTH AND FIFTH GRADE PUPILS CONCERNING TRAFFIC SAFETY IN THE REGION OF PTUJ AND ORMOŽ
Abstract:ABSTRACT The diploma work with the title THE MEDIA IMPACT ON AWARENESS OF THE FOURTH AND FIFTH GRADE PUPILS CONCERNING TRAFFIC SAFETY IN THE REGION OF PTUJ AND ORMOŽ defines media campaigns with prevention content, their characteristics, impact and effect, social-psychological theories of prevention activities, key elements of prevention media campaigns and the performance of national programmes on the local level. In the empirical part we have found out what is the fourth and fifth grade pupils’ awareness concerning traffic safety in the region of Ptuj and Ormož trough different informational sources and what the impact of commercial ads on them is. We have also found out that according to the use of different informational sources and consequentially the impact of the preventive there are no essential differences among pupils. Statistic characteristically difference shows in the popularity of the preventive ads. It is interesting that there is a greater popularity of preventive ads in the region of Ptuj than in Ormož. That’s why the recognition of the slogan “Order is always a fastened seatbelt!” is better in the region of Ptuj than in Ormož. It’s interesting that girls are more susceptible about the impact of the message content and boys expose the visual site of the message. We would like to mention that for the interviewed pupils, traffic education at school is important and interesting.
Keywords:class level, media, the second triad, traffic safety, the region of Ptuj and Ormož


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