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Title:Zasnova spletne trgovine z ekološko pridelanimi proizvodi v podjetju Hrib d. o. o.
Authors:Gajšek, Natalija (Author)
Turk, red. prof. dr. Jernej (Mentor) More about this mentor... New window
Majkovič, doc. dr. Darja (Co-mentor)
Files:.pdf VS_Gajsek_Natalija_2009.pdf (3,04 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:V podjetju Hrib d. o. o. želimo povečati prodajo ekološko pridelanih proizvodov, zato smo se odločili za uvedbo spletne trgovine, kar bo pripomoglo k obogatitvi že ustaljenih prodajnih poti podjetja in lažjemu doseganju novih potencialnih kupcev. Za pridobitev smernic o oblikovanju celostne zasnove in asortimana nove spletne trgovine smo izvedli elektronsko anketo o nakupovalnih navadah in ugotovili, da je večina anketirancev že kupovala preko spleta. Rezultati tudi kažejo, da večina anketirancev ne pozna blagovne znamke "Odlično", da večina od njih občasno uživa ekološko pridelano hrano in da ljudje iz urbanih območij pogosteje kupujejo ekološko pridelane proizvode. Na podlagi rezultatov smo zasnovali teoretični poslovni model za spletno trgovino, ki bo po našem mnenju pripomogla k dobri in uspešni izdelavi le-te in kasneje k prepoznavnosti naše blagovne znamke "Odlično", k povečanju prodaje ekološko pridelanih proizvodov in izboljšanju ugleda podjetja v očeh kupca in poslovnih partnerjev. Na ta način bomo postali tudi bolj odprti za nove poslovne partnerje in bomo lažje vzpostavili dinamični dialog med podjetjem in kupci.
Keywords:spletna trgovina, neposredno trženje, ekološko pridelani proizvodi, e-poslovni model.
Year of publishing:2009
Source:Maribor
NUK URN:URN:SI:UM:DK:1KUBZ8CK
Views:2736
Downloads:402
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Categories:FKBV
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Secondary language

Language:English
Title:Scheme of an internet shop with organically grown products for the company Hrid d. o. o.
Abstract:In the company Hrib we are aiming to increase the sale of organically produced products. For this reason we decided to offer organic food products in our online store. We performed a survey on purchasing habits of the respondents, and found out most of them already have experience with on-line shopping. We also confirmed the statements that the majority of the respondents do not know the brand name “Odlično”, most of them occasionally consume organically produced food, and that people living in urban areas buy organic food products more frequently. On the basis of obtained results, we designed a theoretic business model for our internet site with an on-line store which will in our opinion contribute to a successful construction of this site and later on to recognition of our brand name “Odlično”. This business model will also contribute to the increase in sales of organically produced products and to a better reputation of the company from consumers’ and business partners’ point of view. In this way we will become more open to our new business partners, and a more dynamic dialogue between the company and costumers will be enabled.
Keywords:online store, direct marketing, organic food, e-business model.


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