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Title:A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growth
Authors:ID Cvahte Ojsteršek, Tina (Author)
ID Pavić, Lazar (Author)
Files:.pdf RAZ_Cvahte_Ojstersek_Tina_2024.pdf (170,30 KB)
MD5: 48FE4CC187140A22682591E6DFBC138A
 
Language:English
Work type:Article
Typology:1.01 - Original Scientific Article
Organization:FL - Faculty of Logistic
Abstract:The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry.
Keywords:agrowellness, distribution, tourist farms, innovation, wellness tourism
Publication status:Published
Publication version:Version of Record
Publication date:04.10.2024
Year of publishing:2024
Number of pages:str. 59-68
Numbering:Vol. 53, issue 1
PID:20.500.12556/DKUM-90962 New window
UDC:338.48-6:502/504
ISSN on article:2334-7074
COBISS.SI-ID:211191555 New window
DOI:10.5937/ZbDght2401059O New window
Publication date in DKUM:11.10.2024
Views:0
Downloads:2
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Zbornik radova Departmana za geografiju, turizam i hotelijerstvo
Shortened title:Zb. rad. Dep. geogr. turiz. hotel.
Publisher:Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo d2011-
ISSN:2334-7074
COBISS.SI-ID:82091009 New window

Document is financed by a project

Funder:Other - Other funder or multiple funders
Funding programme:Ministrstvo za visoko šolstvo, znanost in inovacije
Project number:-
Name:Model distribucije trajnostnih agrovelneških dobrin slovenskega podeželja za večjo blaginjo lokalne skupnost
Acronym:#AGROVEL

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

Language:Slovenian
Keywords:agrovelnes, distribucija, turistične kmetije, inovacije, velneški turizem


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