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Title:Integracija umetne inteligence v marketing: psihološki uvidi v vedenje potrošnikov in etična vprašanja : diplomsko delo
Authors:ID Nedeljković, Anja (Author)
ID Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf UN_Nedeljkovic_Anja_2024.pdf (1,40 MB)
MD5: C7314ABC8E72D5740652FCF209C3CFFF
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Integracija umetne inteligence v marketing prinaša napredne možnosti, kot so personalizacija, ciljanje in analiza vedenja potrošnikov na podlagi zbranih demografskih, vedenjskih in interesnih podatkov. Te možnosti odpirajo tudi nova etična in pravna vprašanja. V teoretičnem delu je obravnavana uporaba umetne inteligence v marketingu, vključno s psihološkimi vplivi na potrošnike, analizo njihovega vedenja in etičnimi izzivi. V empiričnem delu je spletni vprašalnik razkril stališča uporabnikov. Ugotovljeno je, da umetna inteligenca prinaša veliko prednosti in olajšav pri analizi podatkov in izboljšanju marketinških strategij, hkrati pa povzroča skrb glede etičnega ravnanja z osebnimi podatki.
Keywords:umetna inteligenca, marketing, vedenje potrošnikov, psihologija, etika
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[A. Nedeljković]
Year of publishing:2024
Number of pages:1 spletni vir (1 datoteka PDF (V, 72 f.))
PID:20.500.12556/DKUM-90200 New window
UDC:366.6:004.8(043.2)
COBISS.SI-ID:219970563 New window
Publication date in DKUM:14.10.2024
Views:0
Downloads:50
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:26.08.2024

Secondary language

Language:English
Title:Integration of Artificial Intelligence in Marketing: Psychological Insights into Consumer Behaviour and Ethical Issues
Abstract:The integration of artificial intelligence in marketing offers advanced capabilities such as personalization, targeting, and consumer behavior analysis based on collected demographic, behavioral, and interest data. However, these capabilities also raise new ethical and legal questions. The theoretical part discusses the use of artificial intelligence in marketing, including its psychological impact on consumers, behavior analysis, and ethical challenges. The empirical part, conducted through an online survey, revealed user attitudes. It was found that artificial intelligence brings significant advantages and efficiencies in data analysis and the improvement of marketing strategies, but also raises concerns about ethical handling of personal data.
Keywords:artificial intelligence, marketing, consumer behaviour, psychology, ethics


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