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Title:Pospeševanje prodaje s pomočjo družbenih omrežij
Authors:ID Kajba, Alina (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf VS_Kajba_Alina_2024.pdf (1,29 MB)
MD5: 87D36A11984B7C41DCBDD96154480B91
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomsko delo preučuje vpliv družbenih omrežij na pospeševanje prodaje, s poudarkom na vlogi kakovostne vsebine, aktivnega sodelovanja z uporabniki ter promocijskih strategij. Analizirani so teoretični vidiki uporabe družbenih omrežij v marketinške namene in empirične raziskave, ki vključujejo intervjuje z dvema podjetjema: Your Soul Time in Deklica.si. Rezultati raziskave potrjujejo, da kakovostna vsebina pozitivno vpliva na angažiranost uporabnikov, kar posledično vpliva na prodajo. Aktivno sodelovanje z uporabniki pripomore k večjemu zaupanju in lojalnosti, medtem ko promocijske kampanje izkazujejo mešane učinke, odvisne od specifičnih strategij. Delo poudarja pomen strateškega pristopa pri uporabi družbenih omrežij in nakazuje potrebo po prilagoditvi strategij glede na ciljno publiko in vrsto promocij.
Keywords:družbena omrežja, pospeševanje prodaje, ciljna publika, vplivneži, plačljiva oglaševalska orodja
Place of publishing:Maribor
Publisher:A. Kajba
Year of publishing:2024
PID:20.500.12556/DKUM-89995-3b7bb01e-24c5-1295-1f1b-9cbd5a947602 New window
UDC:658.8
COBISS.SI-ID:206625283 New window
Publication date in DKUM:06.09.2024
Views:120
Downloads:14
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
Link:http://creativecommons.org/licenses/by-sa/4.0/
Description:This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
Licensing start date:20.08.2024

Secondary language

Language:English
Title:Sales promotion with using social media
Abstract:This thesis examines the impact of social media on sales promotion, focusing on the role of high-quality content, active user engagement, and promotional strategies. Theoretical aspects of using social media for marketing purposes and empirical research, including interviews with two companies—Your Soul Time and Deklica.si—are analyzed. The findings confirm that high-quality content positively affects user engagement, which in turn impacts sales. Active engagement with users contributes to greater trust and loyalty, while promotional campaigns show mixed effects, depending on specific strategies. The study emphasizes the importance of a strategic approach in using social media and highlights the need to adapt strategies based on target audiences and types of promotions.
Keywords:social media, sales promotion, target audience, influencers, paid advertising tools


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