Naslov: | The mediating role of logistics 4.0 capability on therelationship between e-commerce marketing andfirm performance |
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Avtorji: | ID Yanginlar, Gözde (Avtor) ID Civelek, Mustafa Emre (Avtor) ID Bahçeci, Ihsan (Avtor) ID Obrecht, Matevž (Avtor) |
Datoteke: | Yangilar_et_al._The_mediating_role_of_logistics_4.0_capability_on_the_relationship_between_e-commerce_marketing_and_firm_performance.pdf (609,96 KB) MD5: 5CB8DBA16377FA70D1B7CC253F498B35
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Jezik: | Angleški jezik |
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Vrsta gradiva: | Članek v reviji |
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Tipologija: | 1.01 - Izvirni znanstveni članek |
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Organizacija: | FL - Fakulteta za logistiko
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Opis: | This study aims to determine whether e-commerce marketing capability impacts
firm performance and what role logistics 4.0 plays in this relationship. Based on the literature
and grounded on dynamic capability theory we develop a theoretical framework in which
logistics 4.0 capability plays a mediating role in the relationship between e-commerce
marketing and firm performance. Our hypotheses are tested using survey data from 553
respondents working in the logistics, textiles, white goods, and electronics sectors. The data
is analyzed using structural equation modeling. Empirical results show that e-commerce
marketing positively impacts firm performance and logistics 4.0 capability is mediating in
this relationship. Logistics 4.0 capability enhances firm performance by improving on-time
deliveries and increasing the efficiency of supply chain processes. Our results highlight the
importance of investing in Logistics 4.0 capability including talent, managerial, and technical
resources to improve the benefits the firm is getting from e-commerce marketing. Logistics
4.0's capability enhances e-commerce marketing's impact on firm performance by increasing
on-time deliveries, efficiency, flexibility, quality, and responsiveness to customers, and
improving the ability to build enterprise agility. This study contributes to firm performance
literature by identifying the mediating role Logistics 4.0 plays in the relationship between ecommerce marketing and performance |
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Ključne besede: | logistics 4.0 capability, e-commerce marketing capability, firm performance, dynamic capability |
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Status publikacije: | Objavljeno |
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Verzija publikacije: | Objavljena publikacija |
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Datum sprejetja članka: | 29.05.2024 |
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Datum objave: | 24.06.2024 |
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Založnik: | Czestochowa University of Technology, Faculty of Management |
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Leto izida: | 2024 |
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Št. strani: | str. 433-452 |
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Številčenje: | Vol. 29, no. 2 |
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PID: | 20.500.12556/DKUM-89750  |
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UDK: | 658:005 |
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COBISS.SI-ID: | 204012035  |
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DOI: | 10.17512/pjms.2024.29.2.23  |
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ISSN pri članku: | 2081-7452 |
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Datum objave v DKUM: | 09.08.2024 |
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Število ogledov: | 91 |
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Število prenosov: | 10 |
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Metapodatki: |  |
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Področja: | Ostalo
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