| Title: | »Rec! Snap! Rec! Snap! « From a Filming Location to an Instagrammable Destination: The Case of Dubrovnik as King’s Landing : the Case of Dubrovnik as King’s Landing |
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| Authors: | ID Kadušić, Hava (Author)
ID Šegota, Tina (Mentor) More about this mentor...  |
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| Files: |  UN_Kadusic_Hava_2024.pdf (3,83 MB)
MD5: A1226055F8E801F31D6E264B1BBFFF85
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| Language: | English |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FT - Faculty of Tourism
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| Abstract: | Instagram is an essential visual social media platform where tourism organizations can present their destinations. These presentations could feature authentic natural and cultural sites, be user-generated, etc. Dubrovnik is a prominent tourism destination in Croatia. In 2011, it became famous as an onsite filming location for the globally popular TV series Game of Thrones. In this thesis, we investigate whether the Croatian National Tourism Organisation and the Dubrovnik Local Tourism Organisation present the city as a film destination featuring Game of Thrones or as an authentic destination featuring its heritage and nature. We explore destination image construction, including identity, authenticity, decision-making, and promotion. We also discuss film-induced tourism and the role of social media, mainly through user-generated content and Instagram. For our research, we employed content and thematic analysis using a summative approach to analyze photos from 2016 to 2020 on the official Instagram profiles of the National and Local Tourism Organisations, totaling 1.034 photos. The results show that the National Tourism Organisation uses Dubrovnik’s relationship with Game of Thrones to fabricate the authenticity of the destination image, while the Local Tourism Organisation focuses solely on heritage and nature, thus guarding its authenticity. This discrepancy highlights different communication strategies and underscores the importance of understanding these differences for effective destination marketing, providing insights for more cohesive and authentic promotional strategies |
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| Keywords: | film-induced tourism, social media, destination image, authenticity, Dubrovnik, Game of Thrones |
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| Place of publishing: | Maribor |
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| Place of performance: | Brežice |
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| Publisher: | [H. Kadušić] |
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| Year of publishing: | 2024 |
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| Number of pages: | 78 str. |
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| PID: | 20.500.12556/DKUM-89599 |
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| UDC: | 338.48-6:791(497.584)(043.2) |
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| COBISS.SI-ID: | 211754499 |
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| Publication date in DKUM: | 16.10.2024 |
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| Views: | 0 |
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| Downloads: | 5 |
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| Metadata: |    |
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| Categories: | Misc.
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