| Title: | Heritage tourism, retail revival and city center revitalization : a case study of Koper, Slovenia |
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| Authors: | ID Faganel, Armand (Author)
ID Reisman, Beti (Author)
ID Tomažič, Tina (Author) |
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| Files: |  heritage-06-00385.pdf (2,57 MB)
MD5: ED6E44F1DCF64C1686E1BDCB1CD6E925
 https://www.mdpi.com/2571-9408/6/12/385
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| Language: | English |
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| Work type: | Article |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | The focus of the paper is the revitalization of a heritage city center and the significance of retail trade and cruise ship tourism within this context. Fundamental concepts have been presented in the literature review and explored the factors contributing to the decline of old city centers. The empirical section of the paper comprises a case study that highlights a specific municipality's efforts to revive its heritage city center. The main attraction in Koper is its well-preserved medieval city center with five centuries old Venetian architecture. An analysis of the municipality's initiatives has been made and a qualitative study that investigates the perceptions and experiences of stakeholders regarding the situation and the municipality's actions to preserve commercial activity in the city center. The results of the semi-structured interviews conducted with three distinct stakeholder groups were analyzed using the qualitative content analysis method. The findings reveal that the chosen municipality has achieved relative success in revitalizing its heritage city. Concurrently, stakeholders' perspectives were utilized to identify potential drawbacks and explore opportunities for mitigating them. The paper concludes by presenting theoretical and methodological contributions to the field of heritage city centers revitalization, not only in the selected municipality but also beyond. These insights inform the appropriate sustainable policy development and marketing strategy. |
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| Keywords: | revitalization, retail trade, marketing strategy, city center, stakeholders, heritage |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Submitted for review: | 13.10.2023 |
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| Article acceptance date: | 22.11.2023 |
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| Publication date: | 24.11.2023 |
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| Publisher: | MDPI |
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| Year of publishing: | 2023 |
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| Number of pages: | str. 7343-7365 |
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| Numbering: | Vol. 6, iss. 12 |
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| PID: | 20.500.12556/DKUM-88993  |
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| UDC: | 339.1 |
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| ISSN on article: | 2571-9408 |
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| COBISS.SI-ID: | 173868547 |
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| DOI: | 10.3390/heritage6120385 |
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| Copyright: | © 2023 by the authors. |
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| Publication date in DKUM: | 04.06.2024 |
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| Views: | 137 |
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| Downloads: | 17 |
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| Metadata: |    |
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| Categories: | Misc.
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