| Title: | When wine meets generation Z |
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| Authors: | ID Petek, Vita (Author)
ID Rangus, Marjetka (Author) |
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| Files: |  Contemporary_issues_in_tourism_2022.pdf (19,75 MB)
MD5: 0B6A9A33D3D0851C0522E4D9B59C6007
 https://press.um.si/index.php/ump/catalog/book/722
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.16 - Independent Scientific Component Part or a Chapter in a Monograph |
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| Organization: | FT - Faculty of Tourism
UZUM - University of Maribor Press
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| Abstract: | Generation Z refers to people born in the 90s and raised in the 2000s. They have several nicknames, for example Generation 2020, the Internet Generation, Digital Natives, Screensters, and Zeds. This generation is technologically smarter than the others are and prefers to communicate via social networks. This study is about the relationship between Generation Z and wine consumption. An online survey among students was conducted to achieve this aim. The study was conducted in November and December 2020, in several Central European countries among 123 students aged 18–15 years. The results showed that the majority of respondents consider their knowledge of wines to be mediocre. Most respondents drink wine several times a month and prefer white wine. They also like to drink pure wine or wine with sweet drinks, and, when selecting a bottle of wine, taste, smell, and price are the most important factors. More than 50% of respondents buy wine at supermarkets and only 36% in wineries or wine shops. Generation Z has just begun to participate in wine tourism. As a result, their knowledge will be further upgraded and their opinions will change over the years. |
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| Keywords: | wine, wine consumption, Generation Z, wine tourism millennials |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Publication date: | 28.10.2022 |
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| Publisher: | Univerza v Mariboru, Univerzitetna založba |
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| Year of publishing: | 2022 |
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| Number of pages: | Str. 145-157 |
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| PID: | 20.500.12556/DKUM-86765  |
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| UDC: | 338.48 |
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| COBISS.SI-ID: | 127888131 |
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| Publication date in DKUM: | 17.01.2024 |
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| Views: | 298 |
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| Downloads: | 25 |
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| Metadata: |    |
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| Categories: | Misc.
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