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Title:Primerjalna analiza rešitev za modeliranje potovanj stranke : diplomsko delo
Authors:ID Naumovski, Igor (Author)
ID Polančič, Gregor (Mentor) More about this mentor... New window
Files:.pdf UN_Naumovski_Igor_2023.pdf (2,66 MB)
MD5: 43A07142651F8A6F6F344B3C0AA8EB70
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Podjetja potovanje strank preučujejo, da bi bolje razumela izkušnjo svojih strank in s ciljem, da bi to izkušnjo naredili čim boljšo ter prijetno na vsaki stični točki s podjetjem ali z njihovim produktom oziroma storitvijo. V diplomskem delu smo primerjali tri orodja za modeliranje potovanj stranke, s katerimi smo modelirali isto potovanje. Med delovnim procesom smo beležili opažanja o delovanju in značilnostih teh platform. S tem smo pridobili boljše razumevanje njihovih prednosti, slabosti ter njihove ustreznosti glede na naše kriterije, ki smo si jih zastavili. Ugotovili smo, da ni enostavno enoznačno izpostaviti, katero orodje je boljše ali slabše od drugih. Smo pa razčlenili, katera orodja se, v skladu s postavljenimi merili, bolje obnesejo kot druga.
Keywords:uporabniška izkušnja, CJM, primerjava, Miro, Custellence, Smaply
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[I. Naumovski]
Year of publishing:2023
Number of pages:1 spletni vir (1 datoteka PDF (VII, 53 f.))
PID:20.500.12556/DKUM-86503 New window
UDC:004.94:658(043.2)
COBISS.SI-ID:182991363 New window
Publication date in DKUM:22.12.2023
Views:689
Downloads:48
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:05.12.2023

Secondary language

Language:English
Title:Comparative analysis of customer journey modeling solutions
Abstract:Companies study the customer journey to better understand the experience of their customers, with the goal of making that experience as good and pleasant as possible at every point of contact with the company or with their product or service. In the thesis, we compared three tools for modeling customer journeys with which we modeled the same journey. During the work process, we recorded observations about the performance and characteristics of these platforms. With this, we gained a better understanding of their strengths, weaknesses, and their relevance in relation to our criteria that we had set ourselves. We found that it is not easy to single out which tool is better or worse than others. But we have broken down which tools perform better in certain criteria than others.
Keywords:customer experience, CJM, comparison, Miro, Custellence, Smaply


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