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Title:Analiza umetne inteligence in možnosti njene uporabe v inovacijah in inovacijskem okolju podjetja "x"
Authors:ID Gergorec, Jasmina (Author)
ID Primec, Andreja (Mentor) More about this mentor... New window
Files:.pdf MAG_Gergorec_Jasmina_2023.pdf (1,27 MB)
MD5: 112574A76ACE09929FF9165A2195D111
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Umetna inteligenca (UI), ki vključuje področja, kot so strojno učenje, globoko učenje, konvolucijske in ponavljajoče se nevronske mreže ter procesiranje naravnega jezika, igra ključno vlogo v sodobnem poslovnem svetu. Ta tehnologija temelji na naprednih metodah obdelave in analize velikih količin podatkov in ponuja podjetjem, kot je BTC d. d., možnost za pridobivanje konkurenčne prednosti. Z integracijo UI lahko BTC d. d. izboljša interpretacijo tržnih trendov, optimizira logistične operacije in nadgradi uporabniško izkušnjo. To omogoča boljše razumevanje in napovedovanje potreb strank, optimizacijo zalog in avtomatizacijo komunikacije. Poleg tehnoloških izboljšav UI prinaša tudi pravne in etične izzive, predvsem v upravljanju intelektualne lastnine, ki vključuje patente, blagovne znamke in avtorske pravice. To je bistveno za ohranjanje inovativnosti in zaščito inovacij pred nepooblaščenim kopiranjem ali uporabo. Jasno opredeljeni pravni okviri, ki obravnavajo etična vprašanja, varstvo podatkov in intelektualno lastnino, so ključni za ustvarjanje okolja, ki spodbuja zakonite in etične inovacije. Predstavili smo konkretne predloge za integracijo UI v različne oddelke podjetja BTC d. d., kot so računovodstvo, kadrovanje, logistika in marketing. V naši študiji, ki je vključevala uporabo ChatGPT-4, smo odkrili, da ta oblika umetne inteligence znatno pospešuje generiranje inovativnih idej, kar je ključnega pomena za BTC d. d. Ta sposobnost omogoča hitrejši razvoj in testiranje novih konceptov, s čimer se izboljšuje agilnost in učinkovitost inovacijskega procesa. S pomočjo ChatGPT lahko podjetje bolj učinkovito razume in implementira UI v svoje poslovne strategije. Naše raziskovanje zaključujemo s SWOT analizo in praktičnimi spoznanji o uporabi ChatGPT. UI igra pomembno vlogo v inovacijskem procesu v BTC d. d., saj ne le optimizira obstoječe procese, ampak tudi odpira nove poslovne možnosti in strategije.
Keywords:umetna inteligenca, inovacije, inovacijsko okolje, intelektualna lastnina, BTC d. d., ChatGPT
Place of publishing:Maribor
Publisher:J. Gergorec
Year of publishing:2023
PID:20.500.12556/DKUM-86421 New window
UDC:004.8
COBISS.SI-ID:181483011 New window
Publication date in DKUM:18.01.2024
Views:297
Downloads:111
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.11.2023

Secondary language

Language:English
Title:Analysis of artifical intelligence and the possibility of its use in innovations and the innovative environment of company "x"
Abstract:Artificial Intelligence (AI), encompassing fields, such as machine learning, deep learning, convolutional and recurrent neural networks, and natural language processing, plays a key role in the modern business world. Based on advanced methods of processing and analyzing large volumes of data, this technology offers companies like BTC d. d. the opportunity to gain a competitive edge. By integrating AI, BTC d. d. can enhance market trend interpretation, optimize logistics operations, and upgrade customer experience. This enables a better understanding and prediction of customer needs, inventory optimization, and automation of communication. In addition to technological improvements, AI also brings legal and ethical challenges, especially in managing intellectual property which includes patents, trademarks, and copyrights. This is crucial for maintaining innovation and protecting innovations from unauthorized copying or use. Clearly defined legal frameworks, addressing ethical issues, data protection, and intellectual property, are key to creating an environment that encourages lawful and ethical innovation. We presented concrete proposals for integrating AI into various departments of BTC d. d., such as accounting, human resources, logistics, and marketing. In our study, which included the use of ChatGPT-4, we found that this form of artificial intelligence significantly accelerates the generation of innovative ideas, which is crucial for BTC d. d. This capability allows for faster development and testing of new concepts, thus improving the agility and efficiency of the innovation process. Utilizing ChatGPT, the company can understand and implement AI in its business strategies more effectively. We conclude our research with a SWOT analysis and practical insights on the use of ChatGPT. AI plays an important role in the innovation process at BTC d. d. because it not only optimizes existing processes but also opens up new business opportunities and strategies.
Keywords:artificial Intelligence, innovations, innovation environment, intellectual property, BTC Inc., ChatGPT


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