| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document Help

Title:Sprejemne turistične agencije : vloga pri butičnosti ponudbe
Authors:ID Stermecki, Ilona (Author)
ID Lešnik Štuhec, Tanja (Author)
Files:.pdf Turisticne_destinacijske_organizacije_2023.pdf (29,07 MB)
MD5: BF8FBBB3EEDED81D6C5460A95FCE9AF3
 
URL https://press.um.si/index.php/ump/catalog/book/718
 
Language:Slovenian
Work type:Scientific work
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:FT - Faculty of Tourism
UZUM - University of Maribor Press
Abstract:Poglavje opredeljuje prepoznavnost turističnih destinacij, ki je večinoma odvisna od celovito povezane, enovito kakovostne in predvsem dobro marketinško komunicirane doživljajsko naravnane personalizirane ponudbe – storitvenega portfolia, ki temelji na zaupanju med deležniki. S skupno promocijo, trženjem, prodajo in logistiko dosegajo povezani partnerji po vrednostni verigi prepoznavnost na turističnem zemljevidu ter uresničujejo obljubljeno zgodbo destinacije, ki temelji na naravi in kulturni dediščini, etnoloških posebnostih in značilni kulinariki. Turistične destinacijske organizacije in vhodne/sprejemne ali destinacijske turistične agencije so v nenehnem stiku z organizatorji potovanj in pomembno vplivajo na proces odločanja pri nakupu turističnih produktov. Prav sprejemne oziroma servisne potovalne agencije, na katere se osredotočamo v tem poglavju, so v neposrednem stiku z gosti od trenutka, ko ti prispejo na destinacijo, v vseh fazah njihovega bivanja v destinaciji, pa tudi v času odhoda in po njem. S specializiranimi aktivnostmi vplivajo na dobro počutje, uresničevanje in preseganje pričakovanj obiskovalcev ter s tem spodbujajo prodajo na destinaciji. Slovenija se je usmerila v zeleno zgodbo in butična doživetja, ki jih ponujajo specializirane agencije. Proučitev turističnih agencij je pokazala, da je še veliko prostora za nadgradnjo personaliziranih butičnih zgodb, ki bi pritegnile in zadovoljile pričakovanja gostov, ki so zanje pripravljeni nameniti čas in denar.
Keywords:turistična destinacija, management destinacije, vhodna/sprejemna turistična agencija, mreženje, destinacijski produkti
Publication status:Published
Publication version:Version of Record
Publication date:13.01.2023
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
Number of pages:Str. 393-417
PID:20.500.12556/DKUM-86089 New window
UDC:338.48
COBISS.SI-ID:138818307 New window
Publication date in DKUM:05.10.2023
Views:299
Downloads:24
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a monograph

Title:Turistične destinacijske organizacije : gonila povezanega kreativnega zelenega razvoja in trženja
Editors:Tanja Lešnik Štuhec, Barbara Pavlakovič, Nejc Pozvek
Place of publishing:Maribor
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
ISBN:978-961-286-655-6
COBISS.SI-ID:125939715 New window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:13.01.2023

Secondary language

Language:English
Title:Receptive travel agencies : the role of boutique offers
Abstract:The chapter defines the visibility of tourist destinations, which largely depends on a comprehensively connected, uniformly high-quality and, above all, well-marketed, experience-oriented personalised offer – service portfolio based on trust between stakeholders. Through joint promotion, marketing, sales and logistics, connected partners achieve recognition on the tourist map and realise the promised story of the destination, which is often based on nature and cultural heritage, ethnological peculiarities and typical local cuisine. The destination organisation and the inbound/receptive/incoming or destination travel agencies are in constant communication with the tour operators and have a significant influence on the decision-making process when purchasing tourist products. The incoming or service travel agencies we focus on in this contribution are in direct contact with guests from the moment they arrive at the destination and in all phases of their stay in the destination, as well as during and after departure. Through their specialised activities, they influence well-being and fulfilment and exceed the expectations of visitors and thus promote sales at the destination. Slovenia has focused on the green story and boutique experiences offered by specialised travel agencies. A study has shown that there is still a lot of potential to upgrade personalised boutique stories.
Keywords:destination organisation, destination management, inbound/receptive/ incoming travel agency, networking, destination products


Collection

This document is a part of these collections:
  1. Turistične destinacijske organizacije

Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica