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Title:Mreženje : zagotavljanje dodane vrednosti destinacije
Authors:ID Lešnik Štuhec, Tanja (Author)
Files:.pdf Turisticne_destinacijske_organizacije_2023.pdf (29,07 MB)
MD5: EDC0635303D2AE844CDEA56227FFCABB
 
URL https://press.um.si/index.php/ump/catalog/book/718
 
Language:Slovenian
Work type:Scientific work
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:FT - Faculty of Tourism
UZUM - University of Maribor Press
Abstract:Trajnostni in odgovorni turizem sta vsestranska instrumenta dolgoročnega razvoja. Temeljita na proaktivnem načrtovanju in celovitem upravljanju turističnih vrednostnih verig v zeleni pametni destinaciji. Kakovostna celostna ponudba medsektorsko povezanih pristnih butičnih doživetij ter njena učinkovita in ciljana promocija, trženje in prodaja vplivajo na motivacijo, interes in rast turističnega povpraševanja in potrošnje. Večja potrošnja je povezana z večjim prihodkom destinacije in s povečanjem deleža lokalno oziroma regionalno dodane vrednosti po celoviti verigi turistične ponudbe. Pristop zahteva širok nabor razvojnega interveniranja skozi raznotere projekte povezanih deležnikov, kar sledi strateško načrtovani sliki prihodnosti od spodaj navzgor in od zgodaj navzdol. Mreženje v procesu ustvarjanja vrednosti za oblikovanje, trženje, prodajo in evalviranje avtentičnih zelenih doživetij ima izjemne sinergične in multiplikativne učinke ter moč razpršitve prihodka. S tem se dodaja vrednost po celotni verigi, tudi izven turistične dejavnosti. Tako nastajajo turistični produkti – vodena doživetja, ki certificirana s teritorialnimi kolektivnimi blagovnimi znamkami, vzpostavljenimi po modelu Izvorno slovensko, zagotavljajo visoko kakovost in dodano vrednost destinacije.
Keywords:mreženje, turistična destinacija, verige vrednosti, dodana vrednost, avtentična butična doživetja, teritorialna kolektivna blagovna znamka
Publication status:Published
Publication version:Version of Record
Publication date:13.01.2023
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
Number of pages:Str. 67-106
PID:20.500.12556/DKUM-86072 New window
UDC:338.48
COBISS.SI-ID:138787075 New window
Publication date in DKUM:04.10.2023
Views:500
Downloads:29
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a monograph

Title:Turistične destinacijske organizacije : gonila povezanega kreativnega zelenega razvoja in trženja
Editors:Tanja Lešnik Štuhec, Barbara Pavlakovič, Nejc Pozvek
Place of publishing:Maribor
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
ISBN:978-961-286-655-6
COBISS.SI-ID:125939715 New window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:13.01.2023

Secondary language

Language:English
Title:Networking : ensuring the added value of the destination
Abstract:Sustainable and responsible tourism are comprehensive instruments for long-term development. They are based on proactive planning and overall management of tourism value chains in a green smart destination. The quality integrated offer of cross-sectoral authentic boutique experiences and its effective and targeted promotion, marketing and sales, affect the motivation, interest and growth of tourist demand and consumption. Higher consumption is associated with higher revenue of the destination and an increase in the share of local or regional added value along the whole value chain. The approach requires a wide range of development interventions through a variety of stakeholder projects, following a strategically planned bottom-up and top-down picture of the future. Networking in the chain of providers in the process of creating value for the design, marketing, sale and evaluation of authentic green experiences has exceptional synergistic and multiplicative effects and the power to disperse revenue. This adds value throughout the chain, even outside the tourism business industry. This is how tourist products – guided experiences that are certified by teritorial collective brands established according to the 'Authentic from Slovenia' model are created, ensuring high quality and added value of the destination.
Keywords:networking, tourist destination, value chains, added value, authentic boutique experiences, territorial collective brand


Collection

This document is a part of these collections:
  1. Turistične destinacijske organizacije

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