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Title:Vloga barv v vizualni komunikaciji : diplomsko delo
Authors:ID Schmid, Elena (Author)
ID Koren, Matej (Mentor) More about this mentor... New window
Files:.pdf UN_Schmid_Elena_2023.pdf (1,92 MB)
MD5: CB35DEA35321BA218B40592910AC2EC2
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Namen diplomskega dela je spoznati, kaj je grafična podoba podjetij, in pri tem raziskati, kakšen pomen ima barva v oblikovanju grafične podobe podjetij. Vsaka barva sproži različne občutke, zato smo se med analizo teorije seznanili s psihološkimi vplivi posameznih barv na človeka. Diplomsko delo se tako dotika področja psihologije v zvezi z oblikovanjem grafične podobe podjetij. V praktičnem delu smo analizirali primere različnih grafičnih podob podjetij in vpliv izbranih barv na dojemanje podjetij.
Keywords:barva, grafična podoba podjetja, vizualna komunikacija, psihološki vpliv, tržišče
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[E. Schmid]
Year of publishing:2023
Number of pages:1 spletni vir (1 datoteka PDF (X, 55 f.))
PID:20.500.12556/DKUM-85819 New window
UDC:659.13+3159.937.515(043.2)
COBISS.SI-ID:180384515 New window
Publication date in DKUM:13.10.2023
Views:464
Downloads:68
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.09.2023

Secondary language

Language:English
Title:The role of colours in visual communication
Abstract:The aim of this thesis is to learn what corporate identity is and to explore the importance of colour in corporate identity design. Each colour evokes different feelings, so during the analysis of the theory we have learned about the psychological effects of individual colours on people. In the practical part of the thesis we analysed examples of different corporate graphic images and what impact the chosen colours had on the perception of the companies.
Keywords:color, corporate identity, visual communication, psychological impact, market


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