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Title:
Oblikovanje proizvodne strategije in konkurenčne prednostne naloge proizvodnje
Authors:
ID
Konda, Iva
(
Author
)
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COBISS.
Language:
Slovenian
Work type:
Professional work
Typology:
1.04 - Professional Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
Oblikovanje proizvodne strategije vključuje diskusijo o proizvodni strategiji, dejavnikih vpliva oziroma področjih odločanja v proizvodni funkciji in povezavi le-teh s konkurenčnimi prednostnimi nalogami. Proizvodna strategija mora biti usklajena in uravnotežena s strategijo organizacije kot celote in drugimi posebnimi strategijami, zlasti trženjsko. Proizvodna strategija se vključuje v strateški načrt podjetja kot njegova integralna sestavina in tudi kot izhodišče za oblikovanje poslovne strategije. Vsako podjetje se mora zavedati pomena proizvodne strategije za doseganje konkurenčnih prednosti. V članku je prikazana proizvodna strategija pri izbranem podjetju.
Keywords:
proizvodni proces
,
strategija
,
strateško planiranje
,
konkurenčnost
Publication date:
01.01.2012
Year of publishing:
2012
Number of pages:
str. 64-73
Numbering:
Letn. 58, št. 5/6
PID:
20.500.12556/DKUM-85661
UDC:
005.5:658.51:339.137
ISSN on article:
0547-3101
COBISS.SI-ID:
11315996
DOI:
10.7549/ourecon.2012.5-6.07
Publication date in DKUM:
06.09.2023
Views:
373
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0
Metadata:
Categories:
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
English
Title:
The formulation of production strategy and competitive priorities of production
Abstract:
The formulation of production strategy includes a discussion about the production strategy, factors of influence or decision-making areas in the production function, and its connection with competitive priorities of production. The production strategy should correspond to and comply with the strategy of an organisation as a whole as well as other specific strategies, particularly marketing. The production strategy is included in the strategic plan of a company as its integral component and a starting point for the formulation of business strategy. Each company should be aware of the importance of the production strategy in order to achieve competitive advantages. The paper shows the production strategy in the selected company.
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