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Title:Vedenje porabnikov glede na spremembe elementov spletne strani
Authors:ID Piskule, Tilen (Author)
ID Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf MAG_Piskule_Tilen_2023.pdf (6,80 MB)
MD5: F69865F852E65E2058C0520D7FC0803C
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Razvoj družbe in dejstvo, da se vedno več ljudi odloča za nakup izdelkov in storitev preko spleta, je pomembno, da je vsebina spletne strani dobro opremljena s pravilno izbranimi, oblikovanimi in odzivnimi spletnimi elementi. Pojma uporabniški vmesnik (ang. User interface) in uporabniška izkušnja (user experience) sta med seboj zelo povezana, vendar obstajajo določene razlike. Uporabniški vmesnik (UI) zajema interaktivno plat spletne strani, pri kateri uporabnik uporablja pripomočke kot so tipkovnica, miška, ipd., da se skozi vmesnik navigira in pride do želenih podatkov spletne strani, medtem ko se uporabniška izkušnja nanaša na celotno izkušnjo, ki jo ima oseba pri interakciji s spletno stranjo. Zajema vse vidike uporabnikove interakcije, vključno z njihovimi zaznavami, čustvi, preferencami in mislimi pred, med in po uporabi spletne strani. V magistrskem delu želimo raziskati področje vedenja porabnikov glede na spremembo elementov spletne strani. Zanima nas kako se porabniki obnašajo glede na spremembe subtilnih elementov spletne strani in v kakšni meri lahko opazimo to razliko. Namen je ugotoviti s pomočjo katerih dejavnikov, spletna stran, dobi največ klikov na ponudbo in kako pomembna je mobilna odzivnost v današnjem času. Ugotoviti želimo kako so porabniki občutljivi na spremembe in enostavnost uporabniške izkušnje. V sodobni digitalni dobi je naša raziskava razkrila izjemen pomen odzivnega dizajna spletnih strani. Celo najmanjše subtilne spremembe elementov spletne strani lahko pomembno vplivajo na vedenje uporabnikov ter lahko znatno vplivajo na prihodek podjetij. Raziskava je nedvoumno poudarila nujnost odzivnega oblikovanja v digitalni dobi. Neuspeh pri optimizaciji mobilnega spletnega mesta zatira konkurenčnost podjetij. Tukaj lahko predvsem poudarimo pomembnost testiranja (A/B) subtilnih sprememb elementov, kljub temu, da na prvi pogled spremembe ne delujejo pomembne. Iz raziskave je razvidno, da strateško postavljenega gumba za poziv k dejanju nad mejo vidnega polja prinese pomembne pozitivne spremembe poslovanja. Odziven dizajn ni več možnost, ampak je strateški temelj digitalnega uspeha.
Keywords:Poslovno komuniciranje, vedenje porabnikov, zadovoljstvo porabnikov, uporabniška izkušnja, odziven uporabniški vmesnik
Place of publishing:Maribor
Publisher:T. Piskule
Year of publishing:2023
PID:20.500.12556/DKUM-85588 New window
UDC:366.1
COBISS.SI-ID:169874179 New window
Publication date in DKUM:25.10.2023
Views:362
Downloads:23
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:03.09.2023

Secondary language

Language:English
Title:User behaviour based on website element changes
Abstract:The development of our society and the fact that more and more people decide to purchase products and services online, it is important that the website content is well equipped with carefully selected, designed and responsive web elements. The terms user interface and user experience are closely related, but there are certain differences between each. The user interface (UI) covers the interactive side of the website, where the user uses keyboard, mouse, etc., to navigate throughout the website interface and get to the desired information of the website, while the user experience (UE) refers to the overall experience that a visitor has when interacting with given website. It encompasses all aspects of a user's interaction, including their perceptions, emotions, preferences and thoughts before, during and after using the website. In the master's thesis, we want to investigate the area of consumer behavior in relation to the changes of website elements. We are interested in how users behave in relation to subtle website element changes and to what extent we can notice the difference. The aim is to find out with the help of which factors the website gets the most clicks on the offer and how important mobile responsiveness is nowadays. We want to find out how sensitive consumers are to changes and the ease of the user experience. In the modern digital age, our research revealed the tremendous importance of responsive website design. Even the smallest subtle changes of website elements can have a significant impact on user behavior and can have a significant impact on business revenue. The research unequivocally highlighted the necessity of responsive web design in the digital age. Failing to optimize a mobile website suppresses the competitiveness of businesses. Here we can especially emphasize the importance of A/B testing subtle website element changes, despite the fact that at first glance the changes may not seem significant. The research shows that a strategically placed call-to-action button above the fold brings significant positive changes to business. Responsive design is no longer an option, but a strategic foundation for digital success.
Keywords:Business communication, consumer behavior, consumer satisfaction, user experience, responsive user interface


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