Marketinško komuniciranje v podjetju Aljoša Pogorelčnik s.p.

Hriberšek, Katarina

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Marketinško komuniciranje v podjetju Aljoša Pogorelčnik s.p.
Authors:	ID Hriberšek, Katarina (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	VS_Hribersek_Katarina_2023.pdf (3,36 MB) MD5: 70F809D9B90574362FCC58C69ACC8749
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Marketinško komuniciranje je bistvenega pomena za podjetja. Nenehno se spreminja, pravzaprav je način, s katerim se podjetje oblikuje v očeh strank, jih nagovarja in jim daje informacije. Je tudi način prodora podjetja v stik z zunanjo javnostjo. Zaradi velike konkurence, nasičenosti trgov in globalizacije je marketinško komuniciranje način za razlikovanje od konkurence. To počnejo vsa podjetja in zaradi tega je treba marketinško komuniciranje tudi resnično dobro načrtovati, usklajevati in izvajati na inovativen in metodičen način. Stremeti je treba k zadovoljevanju strank, ker le-to omogoča dolgoročen uspeh. V diplomskem delu smo najprej predstavili teoretična izhodišča, kjer smo vse opisali, da bomo lažje razumeli marketinško komuniciranje. V drugem, praktičnem delu pa smo na podlagi teoretičnih izhodišč predstavili program in instrumente marketinškega komuniciranja v podjetju Aljoša Pogorelčnik, s. p.
Keywords:	Marketing, komuniciranje, marketinški splet, marketinško komuniciranje, instrumenti marketinškega komuniciranje.
Place of publishing:	Maribor
Publisher:	K. Hriberšek
Year of publishing:	2023
PID:	20.500.12556/DKUM-85374
UDC:	659.3
COBISS.SI-ID:	169090563
Publication date in DKUM:	19.10.2023
Views:	452
Downloads:	74
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	28.08.2023

Secondary language

Language:	English
Title:	Marketing communication in the company Aljoša Pogorelčnik
Abstract:	Marketing communication is essential for businesses. It constantly changes and it is the company’s way of shaping itself in the eyes of its customers, addressing them and providing them with information. Moreover, it is how the company engages with the external public. Due to significant competition, the saturation of markets and globalisation, marketing communication is a way of differentiating oneself from the competition. As all companies do this, marketing communication also needs to be truly well planned, coordinated and implemented in an innovative and methodical way. The focus must be on satisfying the customers, because that is the only way to ensure long-term success. In my thesis, I first presented the theoretical background, describing everything to better understand marketing communication. In the second empirical part, I presented the programme and tools of marketing communication in the company Aljoša Pogorelčnik s.p. based on the theoretical background.
Keywords:	Marketing, communication, marketing web, marketing communication, tools of marketing communication.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back