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Title:Vloga aktivnosti na družbenih omrežjih pri oblikovanju dojemanja blagovne znamke na primeru nočnih lokalov v Mariboru : diplomsko delo
Authors:ID Pušnik, Sven (Author)
ID Močnik, Dijana (Mentor) More about this mentor... New window
ID Radić, Gordana (Comentor)
Files:.pdf UN_Pusnik_Sven_2023.pdf (1,32 MB)
MD5: 0226D86611B28934DC772C0273735896
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo opredelili družbena omrežja kot kanal, na katerem so prisotni uporabniki in različne blagovne znamke, tudi nočni lokali. V sklopu empiričnega dela smo izvedli anketo, s katero smo analizirali dojemanje aktivnosti mariborskih nočnih lokalov na družbenih omrežjih. Prav tako pa smo beležili tudi objave na družbenih omrežjih treh mariborskih nočnih lokalov z največ sledilci (Štuk, Trust, Niagara). Rezultati našega empiričnega dela so pokazali, da stranke aktivnost mariborskih nočnih lokalov na družbenih omrežjih dojemajo pozitivno. Pri vrstah objav najraje spremljajo zgodbe, med vsebinami pa so najbolj priljubljene fotografije in videoposnetki.
Keywords:družbena omrežja, blagovne znamke, nočni lokali, psihološka vrednost znamke, dojemanje blagovne znamke
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[S. Pušnik]
Year of publishing:2023
Number of pages:1 spletni vir (1 datoteka PDF (VII, 50 f.))
PID:20.500.12556/DKUM-85280 New window
UDC:007.5:659.126(043.2)
COBISS.SI-ID:170869251 New window
Publication date in DKUM:05.10.2023
Views:234
Downloads:21
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.08.2023

Secondary language

Language:English
Title:The role of social media activity in shaping brand perception in the case of nightclubs in Maribor
Abstract:In the thesis, we defined social media as a channel where users and different brands, including nightclubs, are present. As part of the empirical work, we conducted a survey to analyse the perception of social media activity of Maribor nightclubs. We also documented social media posts of three Maribor nightclubs with the most followers (Štuk, Trust, Niagara). The results of our empirical work showed that customers perceive social media activity of Maribor nightclubs in a positive manner. Furthermore, stories are the most popular post type, while photos and videos are the most popular content.
Keywords:social media, brands, nightclubs, brand equity, brand perception


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