Organiziranje multiprojektnega dela v marketinški agenciji

Zupan, Maja

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Title:	Organiziranje multiprojektnega dela v marketinški agenciji
Authors:	ID Zupan, Maja (Author) ID Kern, Tomaž (Mentor) More about this mentor...
Files:	UN_Zupan_Maja_2023.pdf (1,41 MB) MD5: FE12CA063B79986AFDB9162C8FFDDF7F
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Multiprojektno delo v organizaciji zahteva dobro organiziranost, komunikacijo, informacijsko podporo, strukturiranost in določeno stopnjo formalizacije, da so projekti lahko pravočasno in uspešno izpeljani. To je še toliko bolj potrebno in pomembno v multiprojektnih okoljih, kot so marketinške agencije, kjer isti ljudje delajo na več projektih hkrati. V diplomskem delu smo s pomočjo znanstvenih in strokovnih virov predstavili osnove projektnega managementa, formalizacije vsebine projektov in procesov projektnega managementa ter ključne točke za uspešno in učinkovito delo z ljudmi. Zatem smo s kvalitativno raziskovalno metodo pripravili posnetek stanja v marketinški agenciji in stanje analizirali. Na podlagi ugotovitev in prepoznanih problematik s področij dela z ljudmi, shranjevanja dokumentov, sistema informacijske podpore, medsebojnega komuniciranja ter opredeljenosti delovnih procesov smo oblikovali predloge za izboljšanje stanja in reševanje problematik. Ugotovili smo, da je za sodelavce v marketinški agenciji najbolj kritično področje z vidika problematik področje medsebojnega komuniciranja, najmanj pa področje sistema shranjevanja dokumentov. Kot predloge za izboljšanje prepoznanih problematik v marketinški agenciji smo podali oblikovanje dogovora o občasnem sodelovanju z zunanjimi sodelavci, ki so strokovno podkovani in srednje izkušeni, in oblikovanje učinkovitega sistema uvajanja novega kadra ter natančnejše določanje in opredelitev sistema shranjevanja dokumentov na platformi, ki je že vpeljana v agenciji. Za izboljšanje tako problemov s področja informacijske podpore, kjer je trenutno v uporabi preveliko število različnih programov, kot tudi problemov z drugih področij, ki so le posledica slabe informacijske podpore, predlagamo, da se investira in implementira kakovosten ter celosten program za organiziranje dela in vodenje projektov. Za izboljšanje problematike na področju medsebojnega komuniciranja smo pripravili predlogo za oblikovanje navodil za delo ob začetku projekta. Na področju opredeljenosti delovnih procesov smo ugotovili, da pretirana formalizacija lahko škoduje kreativnim procesom znotraj agencije in da se formalizira le ključne točke v procesu ter modelira krovni proces vodenja projektov z aktivnostmi, ki so v večini enake pri vseh projektih.
Keywords:	organiziranje, multiprojektno delo, marketinška agencija
Place of publishing:	Maribor
Year of publishing:	2023
PID:	20.500.12556/DKUM-84610
COBISS.SI-ID:	164550403
Publication date in DKUM:	15.09.2023
Views:	511
Downloads:	57
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	28.06.2023

Secondary language

Language:	English
Title:	Organising multi-project work in a marketing agency
Abstract:	Multiproject work in an organization requires good organization, communication, information support, structuring, and a certain level of formalization to ensure that projects can be carried out on time and successfully. This is even more necessary and important in multiproject environments such as marketing agencies, where the same people work on multiple projects simultaneously. In the diploma thesis, we presented the basics of project management, formalization of project content and project management processes, and key points for successful and efficient work with people through scientific and professional sources. We then conducted a qualitative research method to assess the current state of a marketing agency and analyzed the findings. Based on the identified issues in areas such as working with people, document storage, information support systems, communication, and definition of work processes, we formulated proposals to improve the situation and address the problems. We found that employees in the marketing agency perceive communication as the most critical area with problems, while document storage is considered the least problematic area. To address the identified issues in the marketing agency, we proposed establishing occasional collaboration with external collaborators who are professionally knowledgeable and moderately experienced, as well as implementing an effective system for integrating new staff and specifying and defining the document storage system on the existing platform used by the agency. To address problems related to information support, where there is currently an excessive use of various programs, as well as other issues resulting from poor information support, we recommend investing in and implementing a high-quality and comprehensive program for organizing work and project management. For improving communication issues, we have prepared a template for creating project initiation instructions. Regarding the definition of work processes, we found that excessive formalization can harm creative processes within the agency and that only key points in the process should be formalized, while the overarching project management process should be modeled with activities that are mostly consistent across all projects.
Keywords:	organizing, multiproject work, marketing agency

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