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Title:Testiranje poslovnega modela start-up podjetja
Authors:ID Paramonov, Iaroslav (Author)
ID Lenart, Gregor (Mentor) More about this mentor... New window
Files:.pdf VS_Paramonov_Iaroslav_2023.pdf (2,21 MB)
MD5: 57DC02DC7BEFFFDBA030C22B4483C228
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V današnji digitalni dobi postajajo mobilne aplikacije vse bolj priljubljene, vendar je za njihov uspeh potrebna več kot le odlična ideja, potreben je tudi uspešen poslovni model. Diplomsko delo razišče različne metode za testiranje poslovnega modela, vključno z vitkimi metodologijami, razvojem strank in testiranjem minimalno sposobnih izdelkov. S proučevanjem študij primerov uspešnih novoustanovljenih podjetij za mobilne aplikacije in analizo strategij, ki so jih uporabili za preizkušanje svojih poslovnih modelov, želi diplomsko delo zagotoviti praktične vpoglede podjetnikom, ki želijo ponuditi lastno mobilno aplikacijo. Diplomsko delo tudi identificira pogoste izzive, s katerimi se soočajo start-up podjetja za mobilne aplikacije. Namen diplomskega dela je pomagati podjetnikom pri potrjevanju njihovih idej za zagon mobilnih aplikacij in povečati njihove možnosti za uspeh na konkurenčnem trgu aplikacij.
Keywords:poslovni modeli, Business model canvas, start-up, mobilne aplikacije
Place of publishing:Maribor
Year of publishing:2023
PID:20.500.12556/DKUM-84608 New window
COBISS.SI-ID:160799747 New window
Publication date in DKUM:07.08.2023
Views:435
Downloads:53
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-SA 4.0, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Link:http://creativecommons.org/licenses/by-nc-sa/4.0/
Description:A Creative Commons license that bans commercial use and requires the user to release any modified works under this license.
Licensing start date:27.06.2023

Secondary language

Language:English
Title:Testing the business model of a start-up company
Abstract:In today's digital age, mobile app start-ups are becoming increasingly popular. However, launching a successful mobile app start-up requires more than just a great idea, it also requires a strong business model or at least an imagination of it. This thesis will focus on the importance of testing the business model of a mobile app start-up to ensure its viability in the market. The study will explore different methods for testing a business model, including lean start-up methodologies, customer development, and minimum viable product (MVP) testing. By examining case studies of successful mobile app start-ups and analyzing the strategies they used to test their business models, this thesis aims to provide practical insights for entrepreneurs looking to launch their own mobile app start-ups. The thesis will also identify common challenges faced by mobile app start-ups. The purpose of this research is to help entrepreneurs validate their mobile app start—up ideas and increase their chances of success in the competitive app market.
Keywords:business models, business model canvas, start-up, mobile applications


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