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Title:Sales process as a service (SPAS) : development and validation of an extension to the shortened selling orientation – customer orientation (SOCO) score (SOCO-SPAS)
Authors:ID Ledinger, Stefan (Author)
Files:URL https://journals.um.si/index.php/oe/article/view/2576
 
Language:English
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Keywords:sales process, B2B sales, customer orientation, service orientation, self-assessment
Publication date:01.01.2022
Year of publishing:2022
Number of pages:str. 28-42
Numbering:Vol. 68, no. 4
PID:20.500.12556/DKUM-84547 New window
UDC:658.818:330.123.6
ISSN on article:0547-3101
COBISS.SI-ID:139065347 New window
DOI:10.2478/ngoe-2022-0021 New window
Publication date in DKUM:19.06.2023
Views:385
Downloads:4
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Naše gospodarstvo. revija za aktualna gospodarska vprašanja
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Secondary language

Language:Slovenian
Title:Prodajni proces kot storitev (SPAS): razvoj in potrditev razširitve skrajšane lestvice usmerjenosti v prodajo - usmerjenost k strankam (SOCO) (SOCO-SPAS)
Keywords:prodajni process, prodaja B2B, usmerjenost k strankam, usmerjenost k storitvam, samoocenjevanje


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