Vpliv mešane resničnosti na poslovanje podjetja

Demirovič, Nastja

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Title:	Vpliv mešane resničnosti na poslovanje podjetja
Authors:	ID Demirovič, Nastja (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	Nastja_Demirovic_-_Magistrska_naloga-popravljena_verzija.pdf (1,23 MB) MD5: 2111A95468677EF22AFA0E9572A76C11
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Mešana resničnost je tehnologija, ki združuje fizični in digitalni svet ter ustvarja novo resničnost. Mešana resničnost se vse bolj uporablja v poslovnem svetu in pomembno vpliva na uspešnost poslovanja. Podjetjem omogoča ustvarjanje poglobljenih izkušenj, ki pritegnejo stranke in zaposlene na načine, ki prej niso bili mogoči. Ena od ključnih prednosti je, da izboljša uporabniško izkušnjo. Podjetja strankam lahko zagotavljajo poglobljeno in interaktivno izkušnjo, ki jim omogoča ogled in interakcijo z izdelki ali storitvami na bolj privlačen način. To lahko vodi do povečanega zadovoljstva strank in zvestobe blagovni znamki. Poleg izboljšanja uporabniške izkušnje pomembno vpliva tudi na uspešnost zaposlenih. Z uporabo mešane resničnosti za usposabljanje in razvoj se lahko zaposleni naučijo novih veščin in procesov v poglobljenem in interaktivnem okolju. To vodi do višjih stopenj zadrževanja in izboljšane učinkovitosti. Poleg tega lahko izboljša sodelovanje in komunikacijo znotraj organizacij. Ekipam omogoča, da delajo skupaj v virtualnem okolju, ne glede na njihovo fizično lokacijo. To omogoča večjo prilagodljivost in produktivnost, saj lahko ekipe sodelujejo učinkoviteje in uspešneje. Mešana resničnost je zelo primerna za poslovne procese, ki zahtevajo kombinacijo fizičnih in digitalnih interakcij, kot so oblikovanje izdelkov, prodaja in trženje, usposabljanje in izobraževanje ter sodelovanje na daljavo. Na splošno ima uporaba mešane resničnosti pozitiven vpliv na poslovno uspešnost. Izboljšuje uporabniško izkušnjo, povečuje učinkovitost zaposlenih ter omogoča boljše sodelovanje in komunikacijo znotraj organizacij. Ker se še naprej razvija in postaja bolj dostopna, je verjetno, da bo njen vpliv na poslovno uspešnost le še naraščal.
Keywords:	Umetna inteligenca, razširjena resničnost, računalništvo v oblaku, upravljanje odnosov s strankami, načrtovanje virov podjetja, internet stvari, ključni kazalnik uspešnosti, mešana resničnost, virtualna resničnost
Place of publishing:	Maribor
Publisher:	N. Demirovič
Year of publishing:	2023
PID:	20.500.12556/DKUM-84186
UDC:	004.8
COBISS.SI-ID:	170147843
Publication date in DKUM:	26.10.2023
Views:	479
Downloads:	44
Metadata:
Categories:	EPF
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Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	26.04.2023

Secondary language

Language:	English
Title:	Impact of mixed reality on business performance
Abstract:	Mixed reality is a technology that blends the physical and digital worlds to create a new reality. It is increasingly being used in the business world and has a significant impact on business performance. It provides businesses with the ability to create immersive experiences that engage with customers and employees in ways that were previously not possible. One of the key benefits of mixed reality is that it enhances the user experience. With mixed reality businesses can provide customers with an immersive and interactive experience that allows them to see and interact with products or services in a more engaging way. This can lead to increased customer satisfaction and brand loyalty. In addition to improving customer experience, it also has a significant impact on employee performance. By using mixed reality for training and development, employees can learn new skills and processes in an immersive and interactive environment. This leads to higher retention rates and improved performance. Furthermore, it can also enhance collaboration and communication within organizations. It enables teams to work together in a virtual environment, regardless of their physical location. This allows for greater flexibility and productivity, as teams can collaborate more effectively and efficiently. Mixed reality is well suited to business processes that require a mix of physical and digital interactions, such as product design, sales and marketing, training and education, and remote collaboration. Overall, the use of mixed reality has a positive impact on business performance. It improves customer experience, enhances employee performance, and enables greater collaboration and communication within organizations. As it continues to evolve and become more accessible, it is likely that its impact on business performance will only continue to grow.
Keywords:	Artifical Intelligence, augumented reality, cloud computing, customer relationship management, enterprise resource planning, internet of things, key performance indicator, mixed reality, virtual reality

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