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Title:Optimizacija dela zaposlenih z vpeljavo rezervacijskega sistema pri ponudniku namestitvenih kapacitet
Authors:ID Rezar, Boštjan (Author)
ID Marolt, Marjeta (Mentor) More about this mentor... New window
ID Žnidaršič, Jasmina (Co-mentor)
Files:.pdf MAG_Rezar_Bostjan_2023.pdf (1,39 MB)
MD5: BF4AE5554F62E6A16E1A2E2263E71727
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Nove digitalne tehnologije močno vplivajo na razvoj turističnega sektorja. V preteklosti so turisti svoje počitnice pretežno rezervirali po telefonu neposredno pri ponudniku namestitev ali so rezervacijo zaupali turistični agenciji. Danes se lahko proces rezervacije podpre z ustreznimi programskimi rešitvami, ki jih je na trgu veliko. Kljub temu pa morajo biti ponudniki namestitvenih kapacitet pozorni pri izbiri primerne rešitve in se vpeljave lotiti sistematično in dosledno, saj bo to vplivalo na njihovo optimizacijo dela in na povpraševanje strank v prihodnosti. Magistrska naloga predstavlja dobro prakso vpeljave in uporabe rezervacijskega sistema, ki je primeren za manjše ponudnike namestitvenih kapacitet. Raziskali smo, kaj takšna rešitev pomeni za organizacijo in zaposlene, kakšne so prednosti uporabe ter priložnosti za nadgradnjo takega sistema. V teoretičnem delu zaključnega dela smo proučili razpoložljivo literaturo, vezano na digitalizacijo in razvoj digitalizacije v turizmu, ter predstavil nekaj najvidnejših spletnih rezervacijskih sistemov, ki so prisotni v domačem okolju, kot tudi mednarodno. V empiričnem delu smo za pridobitev podatkov o izboru, vpeljavi in sami uporabi sistema opravili intervjuje z nekaterimi uporabniki rezervacijsko recepcijskega sistema v hotelu. Informacije o tem, kako deluje raziskani rezervacijsko recepcijski sistem smo pridobili tudi s pomočjo metode odkritega opazovanja s popolno udeležbo. Med delom smo opazovali vodjo hotela, vodjo recepcije ter receptorko. Med opazovanjem smo pridobili dodatna pojasnila glede uporabnosti sistema, kje so ozka grla in pomanjkljivosti ter kje uporabniki vidijo možnosti za nadgradnjo oziroma izboljšave funkcionalnosti sistema. Ugotovili smo, da je bila vpeljava novega rezervacijsko recepcijskega sistema upravičena in smiselna. Z uvedbo novega rezervacijsko-recepcijskega sistema je ponudnik namestitvenih kapacitet optimiziral poslovanje, znižal stroške, povečal prodajo, digitaliziral nekatere delovne procese in reorganiziral ter optimiziral delo receptorjev. Z ugotovitvami smo seznanili tudi vodjo hotela. Podali smo tudi predloge za nadgradnjo sistema, ki jih lahko vodstvo hotela posreduje ponudniku sistema.
Keywords:optimizacija dela, rezervacijski sistem, digitalna tehnologija
Place of publishing:Maribor
Year of publishing:2023
PID:20.500.12556/DKUM-83959 New window
COBISS.SI-ID:153768195 New window
Publication date in DKUM:29.05.2023
Views:412
Downloads:28
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:17.03.2023

Secondary language

Language:English
Title:Employees' work optimisation by implementing reservation management software in hotel
Abstract:New digital technologies have a major impact on the development of the tourism sector. In the past, tourists have booked their holidays via telephone directly in a hotel or chosen tourist agency. Today, the booking process can be supported by the relevant software solutions. However, hotels and other tourist accommodation holders should be careful when choosing the right solution. Therefore the right choice will not only have an impact on the work optimization in the company but also will attract more attention to the tourists. In our research, we studied one of the reservation management software in a small hotel. Through our survey, we found out what impact has made implementation of the new software on the business itself and the employees' work. In the theoretical part, we examined literature and other materials related to digitalization in tourism and listed some most important online reservation systems presented in the domestic environment and worldwide. In the empirical part, we used a case study as a research method. As a tool of working method, we use the interview. We interviewed the hotel manager, head of reception and receptionist, where we obtain information regarding the use of the reservation system and how the system works. Information on how the system works we also obtained by observing employees at their work in reception. During the observation, we spoke with employees and asked them various questions related to the new reservation and front desk system. They told us where they see possibilities for upgrading and improving the system. During our research, we found that the introduction of the new reservation and front desk system was justified. With the introduction of the new system, the hotel optimized working operations, reduced costs, increased sales, reorganized and optimized the work at reception. The information and findings collected during our research were also presented to the hotel manager. All our findings and proposals can serve as an opportunity to improve the system.
Keywords:work optimization, reservation management software, digital technology


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