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Title:Poslovni model dropshipping v e-trgovini za ustvarjanje novih prodajnih priložnosti : diplomsko delo
Authors:ID Ključevšek, Jan (Author)
ID Močnik, Dijana (Mentor) More about this mentor... New window
Files:.pdf UN_Kljucevsek_Jan_2022.pdf (3,27 MB)
MD5: 163EAEA2C48355BD51AE9DC80E3FB553
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Cilj diplome je bil analizirati poslovni model dropshipping in ugotoviti, kako se danes uporablja v e-poslovanju. V teoretičnem delu smo najprej raziskali e-trgovine ter podrobneje pojasnili delovanje poslovnega modela dropshipping, hkrati pa razložili oglaševanje v e-poslovanju. Ugotovili smo, da je glavna prednost e-trgovine poslovnega modela dropshipping v manjšem obsegu potrebnega začetnega kapitala, glavna slabost pa nizke marže in velika odvisnost od dobaviteljev. Za najenostavnejšo metodo iskanja dobrih dobaviteljev se je izkazala uporaba brezplačnih ali plačljivih imenikov dobaviteljev, v katerih so dobavitelji zbrani in organizirani glede na izdelke, ki jih ponujajo. Ugotovili smo tudi, da je uspeh e-trgovine večji, če ponuja več vrst izdelkov.
Keywords:dropshipping, e-poslovanje, e-trgovina, oglaševanje
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[J. Ključevšek]
Year of publishing:2022
Number of pages:1 spletni vir (1 datoteka PDF (XVIII, 60 f.))
PID:20.500.12556/DKUM-82740 New window
UDC:659.1:[339:077](043.2)
COBISS.SI-ID:133573891 New window
Publication date in DKUM:21.10.2022
Views:549
Downloads:58
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:31.08.2022

Secondary language

Language:English
Title:The dropshipping business model in e-commerce to create new sales opportunities
Abstract:The aim of this diploma was to analyze the dropshipping business model and to find out how it is used in e-commerce today. In the theoretical part, we first explored e-stores and explained in more detail how the dropshipping business model works, while also explaining advertising in e-commerce. We found out that the main advantage of a dropshipping e-store is the lower required amount of initial capital, and the main disadvantage are low margins and high dependence on suppliers. The simplest method of finding good suppliers has proven to be the use of free or paid supplier directories, where these are collected and organized according to the products they offer. We have also found out that it is easier to succeed with an e-store, in which we sell more products.
Keywords:dropshipping, e-business, e-commerce, advertising


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