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Title:Pregled in primerjava sistemov za spletno analitiko : diplomsko delo
Authors:ID Vošinek, Timotej (Author)
ID Hölbl, Marko (Mentor) More about this mentor... New window
ID Hrgarek, Luka (Comentor)
Files:.pdf UN_Vosinek_Timotej_2022.pdf (1,25 MB)
MD5: 3F09935D1084645FEF500BE7E5F7B56B
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Spletno analitiko uporablja večina spletnih strani. Omogoča nam zbiranje in analizo podatkov o uporabi spletnih mest. V delu smo si ogledali razliko med notranjo in zunanjo analitiko. Pogledali smo najbolj pogosti metodi zbiranja podatkov, to sta označevanje strani in analiza strežniških zapisov. Pregledali smo šest sistemov za spletno analitiko, med njimi so Google Analytics, Adobe Analytics, Mixpanel, Plausible, Open Web Analytics in GoAccess. Ugotovili smo, da je potrebno plačati za uporabo večine orodij vsaj za večje število uporabnikov in funkcij. Večina sistemov z največjim tržnim deležem uporablja metodo označevanja strani. Uvedli smo Google Analytics in ugotovili, da sama uvedba ni zahtevna.
Keywords:spletna analitika, označevanje strani, zbiranje podatkov, sledenje uporabnikom
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[T. Vošinek]
Year of publishing:2022
Number of pages:1 spletni vir (1 datoteka PDF (VII, 33 f.))
PID:20.500.12556/DKUM-82544 New window
UDC:004.774.6(043.2)
COBISS.SI-ID:130410755 New window
Publication date in DKUM:20.10.2022
Views:729
Downloads:44
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.08.2022

Secondary language

Language:English
Title:Overview and comparison of web analytics systems
Abstract:Web analytics is used by most websites. It enables us to collect and analyse data about the usage of our website. In the assignment we looked at the difference between on-site and off-site analytics. We looked at the most commonly used data collection methods, which are page tagging and server log analysis. We made an overview of six web analytics systems, among them Google Analytics, Adobe Analytics, Mixpanel, Open Web Analytics, Plausible and GoAccess. We found that it is required to pay for most of these tools at least if you have a higher number of monthly views or want to access more functionalities. Most tools with the highest market share use the method of page tagging. We deployed Google Analytics and found that the deployment itself was not difficult.
Keywords:web analytics, page tagging, data collection, user tracking


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