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Title:Planiranje razvoja izbranega podjetja na ravni strateškega managementa
Authors:ID Horvat, Tilen (Author)
ID Belak, Jernej (Mentor) More about this mentor... New window
Files:.pdf MAG_Horvat_Tilen_2023.pdf (1,87 MB)
MD5: FFB4E682B6300387EBB28956FCFF93F0
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Planiranje razvoja podjetja je zahtevna naloga strateškega managementa podjetja. Vsako podjetje si želi uspeha, naj bo to na ravni rasti in/ali razvoja. Ključnega pomena pri razvoju je že pravilno zastavljena vizija in politika podjetja. To pomeni, da ima podjetje oz. podjetnik vizijo, kam želi pripeljati podjetje. Nato je naloga ostalih ravni managementa, da sledijo tej viziji in skupaj uresničujejo zastavljene cilje in snujejo strategije. Slednje so zelo pomembne pri samem razvoju podjetja. Strategija je torej način ali pot, kako bo podjetje doseglo zastavljene cilje in uspeh. Poznamo več vrst strategij, in sicer: temeljno strategijo, poslovne strategije in splošne strategije. Temeljna strategija je tista glavna/vodilna strategija podjetja, ki ji morajo vsi slediti. Poslovne strategije so že vezane na posamezno poslovno področje in so prav tako pomembne. Splošne strategije pa se pojavljajo na več področjih poslovanja podjetja in se odražajo v temeljnih in poslovnih strategijah. V magistrski nalogi smo omenjena teoretična spoznanja aplicirali na primeru podjetja Poslovni sistem Mercator, d. o. o. Na področju trgovine prvih pet trgovcev pokriva kar 92 % trga. Na slovenskem trgu je Mercator še vedno največji. Imajo tudi največ trgovin. Njihov tržni delež se giblje okrog 30 %. Predmet obravnave je bilo planiranje razvoja na ravni strateškega managementa. Proučili smo podjetje in njegovo okolje. Pri analizi okolja smo na podlagi spoznanj zapisali priložnosti podjetja, ki jih lahko izkoristi in nevarnosti. na katere morajo biti pozorni. Pri analizi podjetja smo opisali njegova dejavnostna področja, resurse in ključne sposobnosti. Na podlagi primerjave z drugimi podjetji iz panoge smo določili njihove prednosti in slabosti. Naslednji korak je bila določitev in opis strateških poslovnih področij in strateških poslovnih enot. Obravnavano podjetje ima oboje zelo dobro določeno in razvito. Ocenili smo tudi njihove dosedanje strategije in ugotovili, da imajo še vedno razvojno naravnane strategije, usmerjene v rast podjetja in širjenje trga. V zaključku naloge smo izvedli še strukturno analizo podjetja in podali program razvoja podjetja za obdobje petih let.
Keywords:Poslovni sistem Mercator, d. o. o., razvoj, strateški management, strategija.
Place of publishing:Maribor
Publisher:T. Horvat
Year of publishing:2023
PID:20.500.12556/DKUM-82500 New window
UDC:005.21
COBISS.SI-ID:161571075 New window
Publication date in DKUM:18.08.2023
Views:387
Downloads:59
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:23.08.2022

Secondary language

Language:English
Title:Development planning of the selected company at the level of strategic management
Abstract:Development planning of the company is a demanding task of the company's strategic management. Every business wants to succeed, be it at the level of growth and/or development. A correctly defined company vision and company policy are very important in development. This means that the company or the entrepreneur has a vision where he wants to take the company. It is then the task of the other levels of management to follow this vision and together realize the set goals and devise strategies. The latter are very important in the development of the company. A strategy is therefore a way how will the company achieve its goals and success. We know several types of strategies, namely, corporate strategy, business strategies and general strategies. The corporate strategy is the main/guiding strategy of the company that everyone must follow. Business strategies are already linked to individual business areas and are also important. General strategies appear in several areas of the company's operations and are reflected in corporate and business strategies. In the master's thesis, we applied the aforementioned theoretical knowledge on the example of the company Poslovni sistem Mercator, d. o. o. In the field of trade, the first five traders cover around 92% of the market. Mercator is still the largest on the Slovenian market, they also have the most stores. Their market share is around 30%. The subject of discussion was development planning at the level of strategic management. We studied the company and its environment. When analyzing the environment, based on the findings, we wrote down the company's opportunities that it can take advantage of and the threats that it must pay attention to. When analyzing the company, we described its areas of activity, resources and key capabilities. Based on a comparison with other companies in the industry, we determined their strengths and weaknesses. The next step was the determination and description of strategic business areas and strategic business units. The company under consideration has both very well defined and developed. We also evaluated their current strategies and found that they still have development-oriented strategies aimed at company growth and market expansion. At the end of the thesis, we also did a structural analysis of the company and provided the company's development program for a period of five years.
Keywords:Poslovni sistem Mercator, d. o. o., development, strategic management, strategy


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