Uveljavljanje blagovne znamke letal podjetja Pipistrel d. o. o.

Korošec, Aleš

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Title:	Uveljavljanje blagovne znamke letal podjetja Pipistrel d. o. o.
Authors:	ID Korošec, Aleš (Author) ID Vukovič, Goran (Mentor) More about this mentor... ID Brezavšček, Alenka (Co-mentor)
Files:	UN_Korosec_Ales_2022.pdf (1,16 MB) MD5: 8EFF4DEB7895B0F03F92A2A5EB889572
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Podjetja, ki proizvajajo različne vrste letal, se pri uveljavljanju blagovne znamke na trgu soočajo z različnimi izzivi ter notranjimi in zunanjimi dejavniki, ki pomembno vplivajo na njihovo uspešnost. V nalogi je definirana blagovna znamka letal podjetja Pipistrel d. o. o. in prikaz problemov, ki se pojavljajo pri prodaji njihovih produktov na domačem in tujem trgu. V nalogi je opis poslovnega okolja, marketinga, pravnih podlag in kadrovskih zadev v podjetju, kar predstavlja osnovo za raziskovalni del naloge. V raziskovalnem delu smo ugotavljali, kakšne so dejanske zaznave zaposlenih v zvezi z vplivom posameznih notranjih in zunanjih dejavnikov na uspešnost uveljavljanja blagovne znamke. Rezultati raziskave so pokazali, da je več pozornosti potrebno posvetiti notranjim dejavnikom, na katere ima predvsem vodstvo podjetja večji vpliv. Pri zunanjih dejavnikih pa morajo pristojni organi države izpolniti sprejete obveze iz veljavnih predpisov. Na podlagi ugotovitev pa smo predstavili možnosti oziroma priložnosti, ki bi utegnile inovativnim podjetjem, kot je Pipistrel d. o. o., omogočiti lažjo pot do uresničitve idej.
Keywords:	Blagovna znamka, inovatorstvo, letalstvo, znamčenje, marketing
Place of publishing:	Maribor
Year of publishing:	2022
PID:	20.500.12556/DKUM-81861
COBISS.SI-ID:	126605315
Publication date in DKUM:	21.10.2022
Views:	322
Downloads:	48
Metadata:
Categories:	FOV
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Licences

License:	CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International

Link:	http://creativecommons.org/licenses/by-sa/4.0/
Description:	This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
Licensing start date:	10.06.2022

Secondary language

Language:	English
Title:	Branding of the Pipistrel company
Abstract:	Aircraft companies are facing various challenges in form of internal and external factors, that have a significant impact on the success of establishing their brand on the market. In this dissertation we define the Pipistrel ltd aircraft brand and address problems that arise when selling their products on domestic and foreign markets. Our dissertation contains a view of the business environment, marketing, legal foundations and human resources in the company, which form the basis for the research part of the dissertation. In the research we analyze what level of importance would employees ascribe to the individual external factor when it comes to evaluating the success of Pipistrel company on the market. The results show that overall more attention is paid to internal factors where company's management has more influence. In the case of external factors, the competent state authorities fulfill the accepted obligations from the applicable regulations. Based on the findings, we present possibilities and opportunities that could enable innovative companies like Pipistrel ltd. find an easier way to realize their ideas.
Keywords:	Branding of the Pipistrel company

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