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Title:Informacijske rešitve digitalnega marketinga na primeru podjetja Kompetentnost d. o. o. : diplomsko delo
Authors:ID Lopert, Urška (Author)
ID Močnik, Dijana (Mentor) More about this mentor... New window
Files:.pdf UN_Lopert_Urska_2022.pdf (2,95 MB)
MD5: 0F5B4B004970A6AD5CBAE684300A28C6
PID: 20.500.12556/dkum/290e2d13-de95-45e7-8f97-5ba32581bf91
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo predstavili pojem digitalnega marketinga. Opisali smo prednosti in slabosti tovrstnega načina oglaševanja ter podali različne strategije digitalnega marketinga, ki jih uporabljajo podjetja za oglaševanje preko spleta. Za lažje razumevanje smo diplomsko nalogo pisali na primeru podjetja, ki se ukvarja z digitalnim marketingom. Prikazali smo kako v podjetju oglašujejo preko spleta, kakšne strategije uporabljajo in katere so najbolj učinkovite. Pripravili smo tudi prodajni lijak za stranko podjetja, v katerem so prikazane strategije digitalnega marketinga, ki so se v podjetju uporabile za večjo učinkovitost poslovanja. Uporabljene strategije iz prodajnega lijaka smo v empiričnem delu tudi analizirali in predstavili.
Keywords:digitalni marketing, prodajni lijak, merjenje uspešnosti digitalnega marketinga, informacijske rešitve
Year of publishing:2022
Place of performance:Maribor
Publisher:[U. Lopert]
Number of pages:1 spletni vir (1 datoteka PDF (X, 53 f.))
Source:Maribor
PID:20.500.12556/DKUM-81370 New window
UDC:659.2:004(043.2)
COBISS.SI-ID:103286787 New window
Publication date in DKUM:29.03.2022
Views:253
Downloads:43
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:09.03.2022

Secondary language

Language:English
Title:Digital marketing information solutions in the case of company Kompetentnost d. o. o.
Abstract:In the thesis, we have presented the concept of digital marketing. We have described the advantages and disadvantages of this type of advertising and presented the different digital marketing strategies used by online advertising companies. To make it easier to understand, we have written the thesis using the example of a company that deals with digital marketing. We have showed how the company advertises online, what strategies it uses and which ones are most effective. We also created a sales funnel for the company's customer, showing the digital marketing strategies used in the company to increase business efficiency. In the empirical part, the strategies used from the sales funnel were also analyzed and presented.
Keywords:digital marketing, sales funnel, measuring digital marketing performance, information solutions


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