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Title:Rhetoric for Tourism Business : Worksheets
Authors:ID Potočnik Topler, Jasna (Author)
ID Perša, Jan (Technical editor)
Files:URL https://press.um.si/index.php/ump/catalog/book/618
 
.pdf RAZ_Potocnik_Topler_Jasna_2021.pdf (3,61 MB)
MD5: 2B959941DEFD9A51D4108D764715C087
PID: 20.500.12556/dkum/d92ba2fa-ef8e-4b1e-bb49-95cf14f5b448
 
Language:English
Work type:Unknown
Organization:FT - Faculty of Tourism
UZUM - University of Maribor Press
Abstract:Rhetoric is the skill of persuasion. It has accompanied people for millennia, and the foundations of rhetorical theory were laid by the Ancient Greek thinker Aristotle. Through historical periods it has undergone development, rises and also falls. Today we are increasingly aware of the importance of familiarity with this skill in very broad fields of public and private life, for ultimately it contributes to better reading literacy of individuals and society. One of the aims of teaching rhetoric at the Faculty of Tourism of the University of Maribor is to prepare students to analyse and more accurately and precisely formulate arguments and persuasive techniques in everyday life, ranging from personal conversations to the media, study situations and the composition of expert texts. Equally it aims to familiarise students with various discourses, to teach them independent, more self-confident, clear, structured and critical expression of views and to formulate structured short and long texts. The booklet contains work sheets that will serve as support points in aiding rhetoric in business communication, when the focus is on topics such as history, rhetorical genres, canons, persuasion and language. We will also focus attention on the legal aspects of communication. The publication is a translated and supplemented edition of worksheets published in 2018.
Keywords:rhetoric, tourism, writing for tourism, interpretation in tourism, public speaking
Place of publishing:Maribor
Place of performance:Maribor
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2021
Year of performance:2021
PID:20.500.12556/DKUM-80783 New window
ISBN:978-961-286-526-9
UDC:338.48:82.085
COBISS.SI-ID:80059907 New window
DOI:10.18690/978-961-286-526-9 New window
Publication date in DKUM:13.10.2021
Views:884
Downloads:146
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:13.10.2021

Secondary language

Language:Slovenian
Title:Retorika poslovnega turizma : delovni listi
Abstract:Retorika je veščina prepričevanja. Človeka spremlja že tisočletja, temelje retorični teoriji pa je postavil starogrški mislec Aristotel. Skozi zgodovinska obdobja je doživljala razvoj, vzpone, pa tudi padce. Danes se vse bolj zavedamo pomena poznavanja te veščine na najrazličnejših področjih javnega in zasebnega življenja, saj nenazadnje prispeva k boljši bralni pismenosti posameznika in družbe. Eden od ciljev poučevanja retorike na Fakulteti za turizem Univerze v Mariboru je študenta pripraviti na analizo ter pravilnejše in natančnejše oblikovanje argumentov in prepričevalnih tehnik v vsakodnevnem življenju: od zasebnih razgovorov, prek medijev, študijskih situacij in oblikovanja strokovnih besedil. Prav tako je cilj študente seznaniti z različnimi diskurzi, jih naučiti samostojnega, samozavestnejšega, jasnega, strukturiranega in kritičnega izražanja stališč ter oblikovanja strukturiranih krajših in daljših besedil. Knjižica vsebuje delovne liste, ki bodo kot oporne točke v pomoč pri retoriki v poslovnem komuniciranju, ko bodo v ospredju teme, kot so zgodovina, retorični žanri, kanoni, prepričevanje in jezik. Pozornost bomo med drugim posvetili tudi pravnim vidikom komuniciranja. Publikacija je prevedena in dopolnjena izdaja delovnih listov, objavljenih leta 2018.
Keywords:retorika, turizem, pisanje za turizem, interpretacija v turizmu, javno nastopanje


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