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Title:Tveganja pri spletnem nakupovanju v času COVID-19 : diplomsko delo univerzitetnega študijskega programa Varstvoslovje
Authors:ID Tompa, Rebeka (Author)
ID Prislan, Kaja (Mentor) More about this mentor... New window
Files:.pdf UN_Tompa_Rebeka_2021.pdf (1,37 MB)
MD5: 7AD65562EAFBDE3ECA56023AB962C40F
PID: 20.500.12556/dkum/2df138cb-21c3-4c6f-883f-2cd05f9b9b23
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FVV - Faculty of Criminal Justice and Security
Abstract:Vsesplošna dostopnost interneta, različnih elektronskih naprav in spletnih storitev so prispevale k rasti in priljubljenosti spletnega nakupovanja. Vse več potrošnikov po svetu je klasičen način nakupovanja zamenjalo za spletno nakupovanje, saj ta ponuja številne prednosti. Tovrsten trend je še posebej spodbudila epidemija Covid-19, ki je bila razglašena v letu 2020 in je zaradi strogih vladnih omejitev gospodarske dejavnosti ter družabnega življenja vplivala na navade potrošnikov. Kljub vsem prednostim, ki jih ponuja spletno nakupovanje pa imajo številni posamezniki po svetu zadržke glede njegove uporabe, saj so potrošniki med procesom spletnega nakupovanja izpostavljeni mnogim tveganjem. Namen diplomskega dela je bil opraviti pregled dosedanjih raziskav, povezanih s spletnim nakupovanjem in tveganji, ki se pri tem pojavljajo ter raziskati navade slovenskih potrošnikov glede spletnega nakupovanja. Pri tem smo se osredotočili na to, kako zaznavajo različna tveganja in ali so ta tveganja povezana s spletnim nakupovanjem. Pri zasnovi raziskave smo izhajali iz teorije racionalne izbire, modela zdravstvenih prepričanj in varnostnomotivacijske teorije, ki med pomembne dejavnike povezane z odločitvami in vedenji ljudi umeščajo zaznavo tveganj. Na tej osnovi in na podlagi pregleda literature smo postavili 11 hipotez, s katerimi smo predpostavljali povezanost različnih skupin tveganj s pogostostjo spletnega nakupovanja. Ugotovili smo, da so vsa tveganja, ki smo jih zajeli v raziskavo negativno in statistično značilno povezana s pogostostjo nakupovanja. Najmočneje so s pogostostjo nakupovanja povezana tveganja vezana na ugodje in možnost vračila izdelkov ter psihološka tveganja, najšibkeje pa tveganja vezana na zasebnost. Prav tako smo ugotovili, da so respondenti v času epidemije Covid-19 zelo pogosto nakupovali preko spleta in pogosteje kot pred epidemijo. Pri tem večina sodelujočih v raziskavi še ni bila žrtev kakšne prevare, zlorabe, ali druge grožnje povezane s spletnim nakupovanjem. Rezultati raziskave so uporabni kot izhodišče za nadaljnje raziskave na tem področju, ugotovitve pa je prav tako mogoče upoštevati pri ozaveščanju spletnih potrošnikov o možnih nevarnostih pri spletnem nakupovanju.
Keywords:spletno nakupovanje, tveganja, pandemija, covid-19, potrošniki, stališča, diplomske naloge
Year of publishing:2021
Year of performance:2021
Place of performance:Ljubljana
Publisher:[R. Tompa]
Number of pages:V f., 60 str.
Source:Ljubljana
PID:20.500.12556/DKUM-79892 New window
UDC:004.056:[339.162.3:004.738.5](043.2)
COBISS.SI-ID:85314563 New window
Publication date in DKUM:17.11.2021
Views:372
Downloads:163
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FVV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:22.08.2021

Secondary language

Language:English
Title:Threats of online shopping during covid-19
Abstract:The availability of the Internet, various electronic devices, and online services have contributed to the growth and popularity of online shopping. More and more consumers worldwide have switched from traditional shopping to online shopping, as it offers many benefits. This trend was particularly fuelled by the Covid-19 epidemic, which was declared in 2020 and affected consumer habits due to strict government restrictions on economic activity and social life. Despite all the benefits of online shopping, many individuals worldwide have reservations about its use, as consumers are exposed to many risks during the online shopping process. The purpose of the diploma thesis was to review previous research related to online shopping and related risks and to explore the habits of Slovenian consumers regarding online shopping. In doing so, we focused on how they perceive different risks and whether these risks are related to online shopping. The research design was based on the rational choice theory, the health-belief model, and protection-motivation theory, which place the perception of risks among the important factors related to people's decisions and behaviour. Based on this and based on a literature review, we set up 11 hypotheses, with which we assumed the connection of different risk groups with the frequency of online shopping. We found that all the risks we covered in the survey were negatively and statistically significantly correlated to the online shopping frequency. Convenience risks, return policy risks, as well as psychological risks, are most strongly related to the frequency of online shopping, while the risks associated with privacy are the weakest. We also found that respondents shopped online very often during the Covid-19 epidemic and more often than before the epidemic. Most of the participants in the research have not yet been the victims of any fraud, abuse, or other threats related to online shopping. The research results are useful as a starting point for further research in this area, and the findings can also be taken into account in raising the awareness of online consumers about the possible dangers of online shopping.
Keywords:online shopping, threats, Covid-19, consumers, attitudes


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