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Title:Analiza in smernice trajnostnega poslovanja glamuroznih kampov v Sloveniji
Authors:ID Vodišek, Maja (Author)
ID Lešnik Štuhec, Tanja (Mentor) More about this mentor... New window
ID Rančić Demir, Milica (Comentor)
Files:.pdf UN_Vodisek_Maja_2021.pdf (2,49 MB)
MD5: 999A67B3CC78867FBDC45BE1E53953C7
PID: 20.500.12556/dkum/17348eed-ac81-4aa3-bd78-ad4596929693
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FT - Faculty of Tourism
Abstract:Svetovni trend glamuroznega kampiranja v primerjavi s klasičnim kampiranjem predstavlja možnost trajnostnega in udobnega načina kampiranja. Različne ponudnike glamuroznega kampiranja lahko prav tako najdemo po celotni Sloveniji. Slovenija je zelena destinacija, ki je idealna za razvoj glamuroznega kampiranja in ima potencial, ki se lahko primerja s svetovno konkurenco, vendar le ob učinkovitem udejstvovanju trajnostnih načel. V diplomskem delu smo proučili primere dobrih praks trajnostnega poslovanja ponudnikov nastanitev z okoljskim znakom v Sloveniji. Na podlagi pozitivnih komentarjev njihovih gostov na spletni strani Trip Advisor smo izpostavili najpogosteje omenjene atribute zadovoljstva. Z namenom, da pridobimo informacije o pomanjkljivostih vključevanja trajnostnih praks pri poslovanju slovenskih ponudnikov glamuroznega kampiranja smo izvedli raziskavo. V raziskavo smo vključili slovenske ponudnike glamuroznega kampiranja, ki nimajo pridobljenega okoljskega znaka. Raziskovalna vprašanja so bila razdeljena na štiri temeljna področja globalnih kriterijev trajnostnega turizma (GSTC); in sicer management trajnostnega razvoja, gospodarske in družbene koristi, koristi za kulturno dediščino ter koristi za okolje. Slednjim je bilo dodano še področje kakovosti storitev, ki temelji na kriterijih globalne kategorizacijske sheme, namenjene izključno ponudnikom glamuroznega kampiranja World of Glamping. Na koncu diplomskega dela so podane smernice za doseg boljšega uresničevanja trajnostnega razvoja na področju glamuroznega kampiranja v Sloveniji.
Keywords:trajnostni razvoj, glamurozno kampiranje v Sloveniji, GSTC, kakovost storitev, kategorizacija nastanitev
Place of publishing:Brežice
Publisher:[M. Vodišek]
Year of publishing:2021
PID:20.500.12556/DKUM-78899 New window
UDC:338.482.2:711.455.8(497.4)(043.2)
COBISS.SI-ID:70479363 New window
NUK URN:URN:SI:UM:DK:ZMMQMG34
Publication date in DKUM:16.07.2021
Views:1623
Downloads:182
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Categories:Misc.
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.03.2021

Secondary language

Language:English
Title:Analysis and guidelines for sustainable business performance of glamping sites in Slovenia
Abstract:The worldwide trend of glamorous camping in commparison to classical camping represents an opportunity for a sustainable and comfortable way of camping. We can also find different glamping providers all over Slovenia. Slovenia is a green destination, ideal for the development of glamping and has potential which is comparable with the world competition, but only through effective sustainable principles realization. In this thesis, we have studied examples of good sustainable business practices of Slovenian accommodation providers with an eco-label. Based on the positive comments of their guests on the Trip Advisor website, we exposed the most frequently mentioned attributes of satisfaction. In order to obtain informations on the shortcomings of the inclusion of sustainable practices in the business performance of Slovenian providers of glamorous camping, we conducted a survey. In the survey we included Slovenian providers of glamorous camping that do not own an eco-label. The research questions are divided into 4 main fields of global sustainable tourism criterias (GSTC); namely sustainable management, econimc and social benefits, cultural benefits and environmental benefits. We additionaly added the field of service quality, which is based on the criterias of the global categorization scheme World of Glamping exclusively meant for glamping providers. At the end of our thesis we presented guidelines for better sustainabile developement realization of glamping sites in Slovenia.
Keywords:sustainable development, glamping in Slovenia, GSTC, service quality, accommodation categorization


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