| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document Help

Title:Digital marketing communication in developing countries : evidence from the Western Balkans
Authors:ID Rrustemi, Visar (Author)
ID Podvorica, Ganimete (Author)
ID Jusufi, Gezim (Author)
Files: This document has no files. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:English
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:PF - Faculty of Law
Abstract:Digital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc.
Keywords:digital marketing, communication, social media, Western Balkans, internet
Year of publishing:2020
Number of pages:str. 243-260
Numbering:Vol. 12, no. 2
PID:20.500.12556/DKUM-78562 New window
UDC:339.138:659.23(497)
ISSN on article:1855-7147
COBISS.SI-ID:45501955 New window
DOI:10.18690/lexonomica.12.2.243-260.2020 New window
NUK URN:URN:SI:UM:DK:TA4BLMB0
Publication date in DKUM:15.01.2021
Views:923
Downloads:0
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a journal

Title:Lexonomica : revija za pravo in ekonomijo
Publisher:Pravna fakulteta, Pravna fakulteta, University of Maribor Press
ISSN:1855-7147
COBISS.SI-ID:246384128 New window

Secondary language

Language:English
Title:Digital marketing communication in developing countries:evidence from the Western Balkans


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica