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Title:FRANŠIZING KOT OBLIKA VSTOPA PODJETJA NA TUJ TRG
Authors:Estigarribia Villasanti, Jose Miguel (Author)
Korez Vide, Romana (Mentor) More about this mentor... New window
Files:.pdf VS_Estigarribia_Villasanti_Jose_Miguel_2021.pdf (902,88 KB)
MD5: 9ED88F2C7F484D32ED69544F035ECF8A
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V teh vrtoglavih časih, s trgi, ki so med seboj povezani bolj kot kdaj prej v zgodovini človeštva, s pandemijo COVID-19, ki močno negativno vpliva na gospodarstva in z rapidnim razvojem tehnologije, so se podjetja ob soočanju z močno konkurenco na večini trgov prisiljena širiti in iskati nove priložnosti, ne samo zaradi potrebe po rasti, temveč vse bolj s ciljem preživetja. Takšna nujna naravnanost podjetij pomaga še nikoli prej videnemu hitremu globalnemu razvoju. Danes, tako kot na začetku prejšnjega stoletja, lahko vidimo, da gospodarstva preživljajo težke čase, ki narekujejo podjetjem potrebo po iskanju novih priložnosti v mednarodnem poslovanju. Franšizing, kot oblika vstopa na tuje trge, se uporablja vse pogosteje. Franšize veljajo za eno najvarnejših oblik vstopa na tuje trge. V diplomskem projektu proučujemo franšizing in druge glavne načine vstopa na tuj trg ter ugotavljamo njihove prednosti in slabosti. Analiziramo poslovna modela dveh franšiznih velikanov - McDonald's-a in Starbucks-a in preučujemo njune konkurenčne prednosti ter njuno prisotnost na mednarodnih trgih in na izbranem lokalnem trgu.
Keywords:mednarodno poslovanje, franšizing, franšiza, oblike vstopa na tuj trg, Mc'Donalds, Starbucks
Year of publishing:2020
Publisher:[J. M. Estigarribia Villasanti]
Source:Maribor
UDC:339.187.44
COBISS_ID:59992835 New window
NUK URN:URN:SI:UM:DK:SBBY6FPM
Views:159
Downloads:34
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:11.12.2020

Secondary language

Language:English
Title:FRANCHISING AS A FOREIGN MARKET ENTRY METHOD
Abstract:In these dizzying times, with markets, which are more interconnected than ever in the history of humanity, with pandemic COVID-19 that strongly negatively impacts economies and with rapidly developing technology, companies, facing fierce competition at most of the markets, are forced to expand and look for new opportunities, not only due to growth necessity, but more and more due to the goal of survival. Such global orientation of companies helps to never before seen fast global development. Today, as at the beginning of the previous century, we can see that the economies are going through difficult times that dictate companies the necessity to search for new opportunities in international business. Franchising, as a foreign market entry strategy, is being used more frequently. Franchises are considered to be one of the safest modes of entering to foreign markets. In the diploma project we study the franchising and other forms of entering foreign markets and research their advantages and disadvantages. We analyse two franchise giants - McDonald's and Starbucks and study their competitive advantages and their presence at international markets and selected local market.
Keywords:international business, franchising, franchise, modes of entering to foreign markets, McDonalds, Starbucks


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