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Title:Digitalno oglaševanje na primeru glasbene skupine : diplomsko delo
Authors:Rihtar, Tomaž (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Čakš, Peter (Co-mentor)
Files:.pdf UN_Rihtar_Tomaz_2020.pdf (1,08 MB)
MD5: 23DA0B52342ADA348B0D0B901D0C71F1
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo predstavili, na kakšen način uporabiti družbena omrežja, da pridemo do čim večjega učinka s čim manj stroški (čas, denar). Izhajali smo iz digitalnega marketinga in nato prešli na digitalno oglaševanje, kjer smo se specifično posvetili družbenim omrežjem. Diplomska naloga je potekala na primeru glasbene skupine, Ansambel Vžig. Za primer analize smo uporabili profile na družbenih omrežjih Facebook-a, Instagram-a, YouTube-a in TikTok-a. Kljub nekajletni prisotnosti zgoraj omenjene glasbene skupine na družbenih omrežjih, nikoli ni bilo načrtovanih objav.
Keywords:Družbena omrežja, digitalno oglaševanje, Facebook, objave, marketing.
Year of publishing:2020
Place of performance:Maribor
Publisher:[T. Rihtar]
Number of pages:X, 72 f.
Source:Maribor
UDC:659.1:004.774.1(043.2)
COBISS_ID:54902531 New window
NUK URN:URN:SI:UM:DK:ZRW3M66W
Views:51
Downloads:12
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nd/4.0/
Description:Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:27.10.2020

Secondary language

Language:English
Title:Digital advertising on example of a music band
Abstract:Thesis describes the way that we use social media platforms to get the greatest possible amplification effect at the lowest possible cost (time, money). We started at digital marketing and then we switched to digital advertising where we focused on social media platforms. We made the experiment was condected on the example of a music group, Ansambel Vžig. For analysis we use profiles on Facebook, Instagram, YouTube and TikTok. Despice a few years of the presence of the aforementioned music group on social media, no posts were ever planned.
Keywords:Social media, digital advertising, Facebook, posts, marketing.


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