| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:Digitalno oglaševanje na primeru glasbene skupine : diplomsko delo
Authors:Rihtar, Tomaž (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Čakš, Peter (Co-mentor)
Files:.pdf UN_Rihtar_Tomaz_2020.pdf (1,08 MB)
MD5: 23DA0B52342ADA348B0D0B901D0C71F1
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo predstavili, na kakšen način uporabiti družbena omrežja, da pridemo do čim večjega učinka s čim manj stroški (čas, denar). Izhajali smo iz digitalnega marketinga in nato prešli na digitalno oglaševanje, kjer smo se specifično posvetili družbenim omrežjem. Diplomska naloga je potekala na primeru glasbene skupine, Ansambel Vžig. Za primer analize smo uporabili profile na družbenih omrežjih Facebook-a, Instagram-a, YouTube-a in TikTok-a. Kljub nekajletni prisotnosti zgoraj omenjene glasbene skupine na družbenih omrežjih, nikoli ni bilo načrtovanih objav.
Keywords:Družbena omrežja, digitalno oglaševanje, Facebook, objave, marketing.
Year of publishing:2020
Place of performance:Maribor
Publisher:[T. Rihtar]
Number of pages:X, 72 f.
COBISS_ID:54902531 New window
Categories:KTFMB - FERI
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.


License:CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Description:Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:27.10.2020

Secondary language

Title:Digital advertising on example of a music band
Abstract:Thesis describes the way that we use social media platforms to get the greatest possible amplification effect at the lowest possible cost (time, money). We started at digital marketing and then we switched to digital advertising where we focused on social media platforms. We made the experiment was condected on the example of a music group, Ansambel Vžig. For analysis we use profiles on Facebook, Instagram, YouTube and TikTok. Despice a few years of the presence of the aforementioned music group on social media, no posts were ever planned.
Keywords:Social media, digital advertising, Facebook, posts, marketing.


Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
There are no comments!

Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica