|Abstract:||Before the general use of the web, we only knew the classic sales channels. Its arrival made quite a lot of changes in sales methods; it also changed customer desires and needs. The latter require more online shopping, as they may not be able to visit physical stores due to lack of time. Consequently, various online sales models have been developed. They enable customers to shop and get delivery as quickly and cheaply as possible. Wholesale and storing, production of own trademarks, sale of products of own trademark and subscription or subscription services can be listed as well-known and established sales models. Due to growth of the e-market and the development of new online tools, a new sales model, typical for online trading, has been designed. This is a dropshipping sales model, which is already almost a constant on a global scale, and is gaining ground on the Slovenian online market. This is a case of selling, when the owner of an online store sells products without own stock. Salesman forwards the merchandise ordered by the buyer directly (dropshipping) to the supplier, pays the purchase price and shipping, the supplier sends ordered merchandise to the buyer on his behalf. As this is a relatively new sales model on Slovenian market, and there is a lack of basic literature in Slovenian language in this field, we decided to describe it in more detail in the master's thesis. The main goal of the master's thesis is to show the establishment of a dropshipping sales model in an online store from the very beginning to the last step.
We assume that the process of establishment dropshipping online store is fast, easy and associated with low start-up costs. Among other things, we believe that business can become automated, because selected and described platforms (WooCommerce + WordPress, Shopify and Magento) allow easy extensions to other online services. Despite of the quality setup of dropshipping online store and automation of all processes, we believe that without a properly selected market niche, market research and good marketing of our dropshipping online store, the store will not be successful.|