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Title:Digitalna prisotnost malega trgovskega podjetja na primeru podjetja Avtosotla, d.o.o.
Authors:ID Romih, David (Author)
ID Sternad Zabukovšek, Simona (Mentor) More about this mentor... New window
Files:.pdf MAG_Romih_David_2020.pdf (3,14 MB)
MD5: 7E1423D0457FF6DF88E7F99CD6C603BF
PID: 20.500.12556/dkum/40d803cc-f2d1-49ab-ad17-919629e33075
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Digitalizacija poslovanja in digitalna prisotnost sta danes eni ključnih strateških usmeritev podjetij. Hiter življenjski tempo narekuje nenehno prilagajanje podjetnikov na trgu. Za doseg in iskanje novih strank je v porastu uporaba digitalnih rešitev. V magistrskem delu predstavljamo digitalno prisotnost v malem trgovskem podjetju Avtosotla, d.o.o. in na njegovem primeru prikažemo možno uporabo digitalnih strategij prisotnosti. Natančneje predstavimo 3 digitalne strategije prisotnosti: spletno mesto in SEO optimizacija, družbeno omrežje Facebook in oglaševanje ter e- poštni marketing. Na primeru podjetja Avtosotla, d.o.o. prikažemo uporabo teh strategij, s katerimi želimo doseči naslednje cilje: povečanje prepoznavnosti podjetja in pošiljanje ponudb pravim kupcem, pridobivanje novih zvestih strank prek spleta in zagotavljanje ustreznih informacij na spletnem mestu ter povečanje obiska spletnega mesta. Nadalje ugotavljamo, ali se razlikuje upravljanje digitalne prisotnosti v malih in srednje velikih ter velikih podjetjih. Preverjamo hipotezo o tem, ali ima digitalna prisotnost podjetja pozitivne učinke na poslovanje, in o tem, ali so strategije spletno mesto, Facebook oglaševanje in e-poštni marketing primerne za uvedbo v malem trgovskem podjetju, ki se ukvarja s prodajo rezervnih delov za avtomobile.
Keywords:digitalna prisotnost, strategije digitalne prisotnosti, malo trgovsko podjetje Avtosotla, d.o.o., spletno mesto, družbena omrežja, e-poštni marketing
Year of publishing:2020
Publisher:D. Romih
Source:[Maribor
PID:20.500.12556/DKUM-77988 New window
UDC:004.6
COBISS.SI-ID:49959427 New window
NUK URN:URN:SI:UM:DK:7R10BZL6
Publication date in DKUM:03.02.2021
Views:465
Downloads:50
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.09.2020

Secondary language

Language:English
Title:Digital presence of small retail enterprise: Avtosotla, d.o.o. case study
Abstract:Digitalization of business processes and digital presence are one of the key strategic orientations of businesses these days. Fast lifestyle dictates entrepreneurs constant adjustment in the market. Businesses use digital solutions to find new costumers and to interact with them. In our thesis we present the digital presence of small retail enterprise Avtosotla, d.o.o. and on its case, we show the possible use of digital presence strategies. We present three digital presence strategies in more detail: website and SEO optimization, social network Facebook and advertising on it, and email marketing. On the Avtosotla, d.o.o. case, we show the use of these strategies to achieve three main goals: increase the visibility of the company and send offers to the suitable customers, gain new loyal customers online and provide relevant information on the website and increase its visit. Furthermore, we determine whether digital presence management differs in small, and medium-sized and large enterprises. We test the hypothesis of whether a company’s digital presence has positive effects on business and whether website, Facebook advertising and email marketing strategies are appropriate for implementation in a small retail enterprise, engaged in the sale of car spare parts.
Keywords:digital presence, digital presence strategies, small retail enterprise Avtosotla, d.o.o., website, social media marketing, email marketing


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