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Title:Kako se uveljavljena slovenska časopisna podjetja odzivajo na izzive novih medijev in digitalne distribucije : diplomsko delo
Authors:Avsec, Klara (Author)
Močnik, Dijana (Mentor) More about this mentor... New window
Files:.pdf UN_Avsec_Klara_2020.pdf (969,26 KB)
MD5: 8E52DA1D0EA7D3D1C8265F687282101F
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Novi mediji in z njimi povezane možnosti digitalne distribucije so povzročili številne spremembe na medijskem trgu, ki so med prvimi prizadele tradicionalna časopisna podjetja in jih prisilile k iskanju inovacij. V teoretičnem delu diplomskega dela najprej proučimo vpliv teh sprememb na oglaševalce, občinstvo in medije same ter povzamemo odziv časopisnih podjetij. Pri tem podrobneje predstavimo večplatformno distribucijo, njen razvoj in učinkovitost. V empiričnem delu z lastno raziskavo in analizo historičnih podatkov ugotavljamo in primerjamo, kako večplatformno distribucijo izvajajo trije osrednji slovenski tiskani dnevniki: Delo, Večer in Dnevnik.
Keywords:novi mediji, digitalna distribucija, večplatformna distribucija, tiskani mediji, slovenska časopisna podjetja
Year of publishing:2020
Place of performance:Maribor
Publisher:[K. Avsec]
Number of pages:VI, 76 f.
Source:Maribor
UDC:070:004.738.5(043.2)
COBISS_ID:36425731 New window
NUK URN:URN:SI:UM:DK:XF5EA1LG
Views:90
Downloads:16
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-SA 4.0, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Link:http://creativecommons.org/licenses/by-nc-sa/4.0/
Description:A Creative Commons license that bans commercial use and requires the user to release any modified works under this license.
Licensing start date:18.09.2020

Secondary language

Language:English
Title:How prominent Slovenian newspaper companies respond to the challenges of new media and digital distribution
Abstract:New media and related options of digital distribution have caused several changes in the media industry, that have among the first affected traditional newspaper companies and forced them to search for innovation. In the theoretical section of this thesis we first study the impact of these changes on advertisers, audiences, and the media themselves, and summarize the response of newspaper companies. We present multi-platform distribution and its development and success in more detail. In the empirical section, we analyse and compare how multi-platform distribution is carried out by the three main Slovenian printed daily newspapers: Delo, Večer and Dnevnik through our own research and analysis of historical data.
Keywords:new media, digital distribution, multiplatform distribution, print media, Slovenian newspaper companies


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