|Abstract:||Today's world, especially in the direction of Information technology (IT), is surrounded by many advanced technologies, innovations and constant developments. With their use, the business processes of the company have changed from year to year, as everyone wants to be as competitive as possible in the market. As we already know, the main income of a company is a customer who, by purchasing products or services, enables the company to exist in the future. Most technologies are based on retaining existing customers and gaining new, potential customers. Companies that don’t follow trends today, don’t keep up with new technology and developments, will be left behind over time, which can cause major problems. Products and services that are designed based on the customer's wishes will receive the greatest attention from the customer. The master's thesis was divided into 3 parts, which are described below.
In the first part, we will meet with a very topical issue, namely data analytics. We will first define the definition of data analytics and get to know their impact on the company's operations in detail. This is followed by the definition of four types of data analytics, where we will learn about the advantage of their use and how it gives the company a competitive advantage. In this part, we will also focus on the systems analyst, who will be present in the third part later. We will learn about the roles and tools of a systems analyst and its importance for the company. Finally, we will list and explain all the upcoming trends in data analytics for businesses.
In the second part of the master's thesis, we will focus on ERP solutions, where we will define its definition and the importance of use in the company. In this part, we will also get acquainted with the ERP solution modules that represent its whole. Although we do not have to point out only one module that is considered necessary, we can say that the CRM module is among the most important. This whole module revolves around existing customers as well as gaining new, potential customers. This is followed by history or the development of ERP solutions over the years, a description of its features and the benefits it brings to the company. We will then focus on its types and how its implementation in the company takes place. Finally, as with data analytics, we will present the upcoming trends in the field of ERP solutions.
In the last, third part of the master's thesis, we will first present the company Comtron d.o.o. and presented its ERP solution, named TIC. This part will end with a presentation of a practical example of the introduction of new functionality in the TIC and check the proposals for optimizing the existing practical example.|