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Title:Vključitev uporabnikov v razvoj novega izdelka in ugotavljanje njihovega zadovoljstva : diplomsko delo
Authors:Toplak, Martin (Author)
Leber, Marjan (Mentor) More about this mentor... New window
Files:.pdf UN_Toplak_Martin_2020.pdf (769,42 KB)
MD5: A85047D94B07B75A1904E09D54C7D670
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:V svojem diplomskem delu obravnavam vključitev uporabnika v razvoj novega izdelka. Predstavim različne načine interakcije med podjetjem in uporabniki ter jih podrobneje opišem. Posebej sem se posvetil metodi razvoja funkcij kakovosti (QFD). V nadaljevanju sem se posvetil temeljnim trženjskim konceptom in podrobneje opisal pristop ciljnega trženja. V drugem delu diplomskega dela se osredotočim na (ne)zadovoljstvo uporabnikov ter nekatere možne vplive in posledice (ne)zadovoljstva ter opišem model nakupnega procesa z vidika uporabnika. Na koncu pa sem pozornost usmeril v metode merjenja zadovoljstva in podrobneje opisal Kanov model ter Net promoter score (NPS).
Keywords:razvoj novega izdelka, QFD, zadovoljstvo uporabnika, nakupno vedenje, Kanov model
Year of publishing:2020
Place of performance:Maribor
Publisher:[M. Toplak]
Number of pages:VIII, 34 str.
Source:Maribor
UDC:005.41:658.512(043.2)
COBISS_ID:42340611 New window
NUK URN:URN:SI:UM:DK:NTUI4NCM
Views:283
Downloads:52
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FS
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:15.09.2020

Secondary language

Language:English
Title:Involvement of users in the new product development and determination of their satisfaction
Abstract:My degree thesis, New Product Development by involving the user in the process. I present various means of interaction between the company and the user, along with examining them in detail. Furthermore, special attention is paid to the method of Quality Function Deployment (QFD). Regarding the latter, I focus on the core marketing concepts and comprehensively present the targeted marketing approach. In the second part of the dissertation, I investigate the factors and consequences of user satisfaction. Thereupon, I set to describe the purchasing process model from the user's point of view. Lastly, I turn my attention to satisfaction measurement methods and elaborate on Kano's model.
Keywords:new product development, QFD, user satisfaction, purchase behavior, Kano model


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