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Title:Oblikovanje multisenzorne izkušnje v Posavskem muzeju Brežice
Authors:Weber, Alen (Author)
Rangus, Marjetka (Mentor) More about this mentor... New window
Files:.pdf UN_Weber_Alen_2020.pdf (2,51 MB)
MD5: E4F4614E00F8BB0BD08E5CCEA5EA7A20
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FT - Faculty of Tourism
Abstract:Turizem je dinamična, razvijajoča se panoga, ki se nenehno prilagaja svetovnim trendom in praksam. Na začetku 21. stoletja turizem postaja ekonomija doživetij in počasi prehaja iz ponujanja storitev v uprizarjanje kakovostnih izkušenj. Koncept izkustvene ekonomije sta na področje turizma umestila Pine in Gilmore leta 1998. Od takrat so se na področju ustvarjanja kakovostnih izkušenj razvile različne metode oblikovanja izkušnje. Eden izmed vidikov uprizarjanja kakovostne izkušnje je vključevanje človeških čutil v ponudbo oziroma oblikovanje multisenzorne izkušnje. Ta vidik temelji na paradigmi utelešenja, ki med drugim pravi, da ljudje spoznavamo svet preko petih čutil. Tako nekateri pravijo, da je kakovost turistične izkušnje odvisna od uspešnosti stimuliranja čim večjega števila čutil. Posavski muzej Brežice je turistični produkt, ki je lahko s svojo prostorsko veličino in priljubljenostjo idealen za razvoj multisenzorne ponudbe. Stanje senzorne dimenzije v muzeju in kako jo izboljšati smo preverjali z anketno raziskavo, ki je bila izvedena na obiskovalcih muzeja. Analiza je pokazala, da v ponudbi muzeja prevladuje vid, največji potencial za razvoj pa ima sluh. Rezultati raziskave morajo biti postavljeni v kontekst epidemije covida-19, saj je bila stimulacija nekaterih čutil, največ dotika, iz varnostnih razlogov zelo omejena.
Keywords:multisenzorni turizem, oblikovanje multisenzorne izkušnje, izkustvena ekonomija, Posavski muzej Brežice, čutila
Year of publishing:2020
Publisher:[A. Weber]
Source:Brežice
UDC:069(497.4Brežice):159.922.23(043.2)
COBISS_ID:41041923 New window
NUK URN:URN:SI:UM:DK:RNPUVYGB
Views:301
Downloads:57
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Categories:Misc.
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:11.09.2020

Secondary language

Language:English
Title:Developing a multisensory experience in the Posavje Museum Brežice
Abstract:Tourism is a dynamic, evolving industry that is constantly adapting to global trends and practices. At the beginning of the 21st century, tourism is becoming an economy of experiences and is slowly moving from offering services to staging quality experiences. The concept of the experience economy was introduced to the field of tourism by authors Pine and Gilmore in 1998. Since then, many methods have been created for developing quality experiences. One of such methods is the inclusion of human senses in the offer. Thus, some say that the quality of tourist experience depends on the success of stimulating as many senses as possible. The Posavje Museum Brežice is a tourist product that, with its spatial size and popularity, can be ideal for the development of a multisensory offer. The state of the sensory dimension in the museum and how to improve it was researched by means of a survey conducted on a sample of museum visitors. The analysis showed that sight predominates in the museum offer, and hearing has the greatest potential for development. The results of the research must be placed in the context of the COVID-19 epidemic, as the stimulation of certain senses, mostly touch, was very limited for safety reasons.
Keywords:multisensory tourism, developing a multisensory experience, experience economy, Posavje Museum Brežice, senses


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