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Title:Prenova celostne grafične podobe turističnega podjetja : diplomsko delo
Authors:Sajko, Klemen (Author)
Duh, Matjaž (Mentor) More about this mentor... New window
Files:.pdf UN_Sajko_Klemen_2021.pdf (3,69 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Močna blagovna znamka je ključnega pomena za razlikovanje podjetja od konkurence. Velik del tega je celostna grafična podoba, ki predstavlja vizualni vidik sloga, za katerega se odloči podjetje, in osebnosti. V teoretičnem delu diplomske naloge smo se najprej osredotočili na definiranje pojma blagovne znamke, raziskovanje njene zgodovine in dejavnike, ki jo naredijo uspešno. Nato smo opredelili celostno grafično podobo, njeno vlogo v podjetju in opisali elemente grafičnega oblikovanja. Prav tako smo analizirali turistično podjetje Sajko turizem, d. o. o., grafične podobe konkurenčnih podjetij in še nekaterih drugih turističnih podjetij po svetu. Na podlagi pridobljenega znanja smo v praktičnem delu izdelali celostno grafično podobo podjetja Sajko turizem, d. o. o. Določili smo barvno paleto, tipografijo, simbol in logotip ter jih nato implementirali v komunikacijska sredstva.
Keywords:celostna grafična podoba, grafično oblikovanje, blagovna znamka, marketing, logotip
Year of publishing:2020
Place of performance:Maribor
Publisher:[K. Sajko]
Number of pages:VIII, 67 f.
Source:Maribor
UDC:659.126(043.2)
COBISS_ID:49639171 Link is opened in a new window
NUK URN:URN:SI:UM:DK:2NUZX7TQ
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:78
Downloads:15
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Renovation of corporate visual identity of a travel agency
Abstract:Strong brand is key to making a company stand out from its competition. A big part of this is corporate visual identity, which represents the visual aspect of company's style and personality. In the theoretical part of the thesis, we first focused on defining the concept of a brand, researching its history and factors that make it successful. We then defined corporate's visual identity, its role in a company, and described elements of graphic design. We also analyzed the travel company Sajko turizem d.o.o., visual identities of its competing companies and some other travel companies around the world. In the practical part of the thesis we, on basis of the acquired knowledge, created a complete visual identity of the company Sajko turizem d.o.o. We determined the color palette, typography, symbol and logo, and then implemented them in the means of communication.
Keywords:corporate visual identity, graphic design, brand, marketing, logo


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