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Title:Razvoj in optimizacija spletne predstavitve podjetja
Authors:Plut, Žan (Author)
Baggia, Alenka (Mentor) More about this mentor... New window
Urh, Marko (Co-mentor)
Files:.pdf UN_Plut_Zan_2020.pdf (4,75 MB)
MD5: C284941694AFA3E000C2C5F6F33A9FB8
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomska naloga obravnava prenovo in razvoj digitalne identitete ter proces optimizacije za spletne iskalnike na primeru družinskega podjetja. Diplomsko delo se osredotoča na prenovo in optimizacijo spletne strani ter na vzpostavitev aktivnih profilov na družbenih omrežjih. Za vzpostavitev spletnega mesta smo uporabili program Wordpress ter več različnih vtičnikov. Proces optimizacije smo opravili po pridobljenih podatkih iz virov. Za merjenje rezultatov optimizacije spletnega mesta smo uporabili orodje Google Analytics ter Pingdom Tool. Za merjenje rezultatov družbenih omrežij smo uporabili analitična orodja posameznih družbenih omrežij. Rezultat diplomskega dela je prenovljeno optimizirano spletno mesto, ki dosega visoke uvrstitve v brskalniku, ter profili na družbenih omrežjih, preko katerih se utrjuje digitalna identiteta. Priporočamo, da podjetje še naprej skrbi za aktivnosti na družbenih medijih in za novo vsebino na spletnem mestu ter sledi novostim optimizacije za spletne brskalnike.
Keywords:Digitalna identiteta, spletna stran, optimizacija za spletne brskalnike, WordPress, družbena omrežja.
Year of publishing:2020
Source:Kranj
COBISS_ID:35472643 New window
NUK URN:URN:SI:UM:DK:HYCIIFC7
Views:266
Downloads:24
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:28.08.2020

Secondary language

Language:English
Title:Development and optimisation of company's web presence
Abstract:The diploma thesis deals with the renewal and development of digital identity and the process of optimization for search engines made on the case of family business. The thesis focuses on the renovation and optimization of the website and the creation of active profiles on social networks. We used Wordpress and several different plug-ins to set up the website. The optimization process was performed based on data obtained from sources. We used the Google Analytics tool and the Pingdom tool to measure the results of website optimization. Analytical tools of individual social networks were used to measure the results of social networks. The result of diploma thesis is a renewed, optimized website, which achieves high rankings in Google browser, and profiles on social networks through which we consolidate the digital identity. We recommend that the company continues to take care of social media activities and adds a new content on the website regularly, and follow the news of optimization for web browsers.
Keywords:Digital identity, website, search engine optimization, WordPress, social networks.


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