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Title:Primerjalna analiza strategij storitvenih znamk
Authors:Košti, Katja (Author)
Selinšek, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Kosti_Katja_2020.pdf (600,92 KB)
MD5: BF0185DA76945EFAC7EADF98EFC4E9A7
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Tema ter problem diplomske naloge je bilo analizirati in razčleniti strategije ponudnikov mobilnih storitev najprej po raziskovalnih metodah in nato še glavna razčlenitev po razširjenem marketinškem spletu. Cilji naloge so bili ugotoviti ali je opaziti velike razlike med ponudniki ali so njihove strategije med seboj različne ali zelo podobne in s katerimi strategijami želijo pritegniti kupce.
Keywords:Primerjalna strategija, storitve, blagovna znamka, razširjen marketinški splet, strateški management, marketinške strategije in mobilne storitve.
Year of publishing:2020
Publisher:[K. Košti]
Source:Maribor
UDC:658.6
COBISS_ID:40084995 New window
NUK URN:URN:SI:UM:DK:7MN1MION
Views:181
Downloads:20
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.08.2020

Secondary language

Language:English
Title:Comparative analysis of service brand strategies
Abstract:The theme and problem of this assignment was the analysis and dissection of strategies of mobile services at first by the research methods and then the main analysis by the extended marketing web. The objectives of the assignment were to determine whether there are large differences between providers or whether their strategies are different or very similar and with which strategies they want to attract customers.
Keywords:Comparative strategy, services, service brand, extended marketing web, strategic management, marketing strategies and mobile services.


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