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Title:Vlog - video spletni dnevnik in njegova uporaba v podjetniškem oglaševanju : diplomsko delo
Authors:Koren, Simon (Author)
Družovec, Marjan (Mentor) More about this mentor... New window
Hölbl, Marko (Co-mentor)
Files:.pdf VS_Koren_Simon_2020.pdf (2,18 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Namen diplomskega dela je predstaviti način komuniciranja preko video vsebin. Naziv komuniciranja je vlog oziroma video spletni dnevnik. Poudarek je predvsem v oglaševanju podjetij, izdelkov ali storitev preko video vsebin oziroma video dnevnikov. V delu je predstavljena njegova zgodovina, nastanek in razvoj ter tudi predstavitev razlik med blog in vlog kanalom. Predstavljeni so tudi primeri dobre prakse oglaševanja. Delo vključuje tudi analizo rezultatov javnomnenjske raziskave med uporabniki.
Keywords:VLOG, BLOG, spletni marketing, spletno oglaševanje
Year of publishing:2020
Place of performance:Maribor
Publisher:[S. Koren]
Number of pages:IX, 55 f.
Source:Maribor
UDC:659.13:004.7746(043.2)
COBISS_ID:45282051 Link is opened in a new window
NUK URN:URN:SI:UM:DK:XQSWCZNH
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:74
Downloads:9
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Vlog - video blog and its use in corporate advertising
Abstract:The purpose of this diploma is to present a way of communicating through video content. The name of the communication is video blog. The emphasis is primarily on advertising businesses, products or services through video content or video logs. The work presents its history, emergence and development, as well as presenting the differences between a blog and a vlog. Examples of good advertising practices are also presented. The task also includes analyzing the results of a public opinion survey among users.
Keywords:VLOG, BLOG, web marketing, web advertising


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