| Title: | Vlog - video spletni dnevnik in njegova uporaba v podjetniškem oglaševanju : diplomsko delo |
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| Authors: | Koren, Simon (Author)
Družovec, Marjan (Mentor) More about this mentor... 
Hölbl, Marko (Co-mentor) |
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| Files: |  VS_Koren_Simon_2020.pdf (2,18 MB)
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper (mb11) |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science |
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| Abstract: | Namen diplomskega dela je predstaviti način komuniciranja preko video vsebin. Naziv komuniciranja je vlog oziroma video spletni dnevnik. Poudarek je predvsem v oglaševanju podjetij, izdelkov ali storitev preko video vsebin oziroma video dnevnikov. V delu je predstavljena njegova zgodovina, nastanek in razvoj ter tudi predstavitev razlik med blog in vlog kanalom. Predstavljeni so tudi primeri dobre prakse oglaševanja. Delo vključuje tudi analizo rezultatov javnomnenjske raziskave med uporabniki. |
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| Keywords: | VLOG, BLOG, spletni marketing, spletno oglaševanje |
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| Year of publishing: | 2020 |
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| Place of performance: | Maribor |
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| Publisher: | [S. Koren] |
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| Number of pages: | IX, 55 f. |
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| Source: | Maribor |
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| UDC: | 659.13:004.7746(043.2) |
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| COBISS_ID: | 45282051 |
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| NUK URN: | URN:SI:UM:DK:XQSWCZNH |
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| License: | 
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International |
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| Views: | 74 |
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| Downloads: | 9 |
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| Metadata: |     |
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| Categories: | KTFMB - FERI
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