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Title:Vizualna identiteta blagovne znamke »Tovarna kave« kot dejavnik uspešnega marketinškega komuniciranja : meje dopustnosti medijskega poročanja
Authors:Mandl, Carina (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf MAG_Mandl_Carina_2019.pdf (105,34 MB, This file will be accessible after 23.10.2022)
MD5: C4EB2BDEDB82B1169DAFAD962952DD34
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Strast do ustvarjanja je gonilna sila, ki pripelje do uspeha. A sama želja še zdaleč ne zadostuje, potreben je pogum, predvsem pa vztrajnost, da že pri prvih ovirah ne obupamo. Kako opozoriti nase? Kako zgraditi zgodbo, ki pritegne potrošnike? Z zanimivo zgodbo, kakovostno ponudbo, dovršeno vizualno identiteto in uspešnim marketinškim komuniciranjem. To so elementi, na katere smo stavili pri razvoju blagovne znamke Tovarna kave, ki predstavlja majhno lokalno pražarno kave. Identiteto znamke smo izrazili s celostno grafično podobo tako osnovnih kot tudi marketinških komunikacijskih sredstev. Šele z razvojem blagovne znamke in marketinškim komuniciranjem oživimo imensko oznako, ki ob ustrezni strategiji pri potrošnikih doseže prepoznavni učinek.
Keywords:Blagovna znamka, vizualna identiteta, marketinško komuniciranje, vizualna komunikacija, digitalni mediji
Year of publishing:2019
Place of performance:Maribor
Publisher:[C. Mandl]
Number of pages:VI, 64 f.
Source:Maribor
UDC:659.126:658.82(043.2)
COBISS_ID:22935062 New window
NUK URN:URN:SI:UM:DK:FG37CSIJ
Views:451
Downloads:0
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:07.10.2019

Secondary language

Language:English
Title:Visual identity of »Tovarna kave« brand as a factor of successful marketing communication
Abstract:Passion for creativity is the driving force that leads to success. But the desire itself is far from enough. It takes courage, and above all, persistence, so that we do not despair at the first obstacle. How to draw attention? How to build a story that attracts consumers? With an interesting story, quality offer, perfect visual identity and successful marketing communication. These are the key elements we chose when building the Tovarna kave brand, which represents a small local coffee roaster. The brand identity was expressed through a comprehensive graphic image of both basic and marketing communication tools. Through the development of the brand and marketing communication we will revive the name tag and achieve a recognizable effec by using the appropriate consumer strategy.
Keywords:Brand, visual identity, marketing communication, visual communication, digital media


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