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Title:Izdelava in optimizacija spletne strani za storitveno podjetje
Authors:Vengar, Rok (Author)
Baggia, Alenka (Mentor) More about this mentor... New window
Urh, Marko (Co-mentor)
Files:.pdf UN_Vengar_Rok_2019.pdf (3,66 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Danes podjetja brez svoje spletne strani težje dosežejo ciljne kupce kot podjetja, ki se predstavljajo tudi prek spleta. Dobro izdelana in optimizirana spletna stran privlači potencialne kupce, ki se zanimajo za storitev ali izdelek podjetja. V okviru diplomskega dela smo se odločili izdelati in optimizirati spletno stran za storitveno podjetje, ki te še ni imelo. Diplomska naloga opisuje proces izdelave spletne strani s programom Wordpress. Za izdelavo in nadaljnjo optimizacijo spletne strani smo uporabili različna orodja in vtičnike. S spremljanjem analitike spletne strani ugotavljamo učinkovitost optimizacije spletne strani. Za doseganje večje prepoznavnosti in boljše uvrstitve spletne strani smo ustvarili tudi profile na družbenih omrežjih. V prihodnosti bomo spletno stran še optimizirali in redno dodajali aktualno vsebino. Le tako lahko spletna stran uspešno konkurira drugim spletnim stranem.
Keywords:spletna stran, optimizacija spletne strani, Wordpress, vtičniki, analiza
Year of publishing:2019
Source:Kranj
COBISS_ID:8145683 Link is opened in a new window
NUK URN:URN:SI:UM:DK:BCBRRB0K
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:321
Downloads:83
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:Service company's website development and optimization
Abstract:Contemporary companies without websites often have difficulties reaching their potential customers. A well designed and optimized website is a necessity for a modern company, which do not want to miss on potential customers interested in company’s product or service. In this diploma thesis, the project of creation and optimization of a website for a service company is presented. Wordpress software was used to build and optimize the website. In addition, different tools and plugins were used. By monitoring website analytics, the effectiveness of the website optimization was determined. Social network profiles were created to gain more visibility and better website ranging. In the future, the website will be regularly updated and optimized to enable a successful competition in the market for the company.
Keywords:Web site, website optimization, Wordpress, Plugins, Analytics


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