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Title:Naravnanost podjetja Teta Frida na blagovne znamke
Authors:Plečko, Žanet (Author)
Selinšek, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Plecko_Zanet_2019.pdf (979,57 KB)
MD5: 41ADB2009640C4379B191C2D36F34211
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Naravnanost podjetij na blagovno znamko je večini podjetij še nepoznano. Globalno so podjetja že precej naravnana na svoje blagovno znamke, medtem ko je v Sloveniji takšnih primerov manj. Blagovne znamke pomenijo za podjetja prepoznavnost, idejo in zgodbo. Preko blagovne znamke lahko podjetje kaže svojo podobo in vrednote. Običajno je blagovna znamka tista, ki ima za sabo zgodbo, s katero komunicira z odjemalci. V diplomskem projektu smo obravnavali naravnanost na blagovno znamko in ugotovili, kako je s tem v podjetju Teta Frida. Podjetja, ki so naravnana na blagovno znamko, postavljajo blagovno znamko v središče odločanja. Vse poslovne odločitve so povezane z njo. Ugotovili smo, da takšna filozofija pozitivno vpliva na celotno podjetje in prinaša uspehe. Preučili smo predlagan model za naravnanost na blagovno znamko. Model je podjetjem v pomoč, ko želijo vpeljati ta koncept ali ko želijo le preveriti, če so naravnana na blagovno znamko. Cilji diplomske naloge so bili povezani z naravnanostjo podjetja Teta Frida na svojo blagovno znamko. Ugotavljali smo, ali je podjetje sploh naravnano na blagovno znamko in kakšne so njihove vrednote, pravila, vizualni elementi in vedenje v zvezi s tem.
Keywords:naravnanost na blagovno znamko, blagovna znamka, Teta Frida, vrednote, pravila
Year of publishing:2019
Publisher:[Ž. Plečko]
Source:Maribor
UDC:339.13
COBISS_ID:13502492 New window
NUK URN:URN:SI:UM:DK:YAOZPHMF
Views:430
Downloads:60
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.08.2019

Secondary language

Language:English
Title:Brand Orientation of the Company Teta Frida
Abstract:Brand orientation is a term unknown to most Slovene companies, while large companies abroad have been aware of it for quite a while. For a company, a brand means recognition, an idea, and a story. Through it, the company can present its identity and values. Usually, the brand is enriched with a story that the customers find appealing. In this thesis, we researched brand orientation and conducted an analysis of how it is carried out by the company Teta Frida. Brand-oriented companies value its brand(s) above all. All the important business decisions are influenced by it. We found out that such philosophy has a positive impact on the company, bringing success. By studying the proposed model for brand orientation, we found out that it is of great help to the companies if they wish to check whether they are brand-oriented or implement the concept of brand orientation. The aim of this thesis was to find out whether Teta Frida is a brand-oriented company. We analyzed the company's values, norms, visual elements, and corresponding behaviour.
Keywords:brand orientation, brand, Teta Frida, values, norms


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