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Title:Prikrito oglaševanje na slovenskih in angleških blogih : diplomsko delo
Authors:Roškar, Svetlana (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf UN_Roskar_Svetlana_2019.pdf (3,36 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu so predstavljeni pojmi blog, bloger in oglaševanje. Slednje je bilo sicer vedno pomembno, vendar se je v zadnjih letih zelo razširilo oglaševanje na blogih, saj so blogerji ljudem bližje in se z njimi lažje poistovetijo, kot pa recimo z oglasi na televiziji in radiu. Na blogih je prisotno tudi veliko prikritega oglaševanja, tako namernega kot nenamernega. V diplomskem delu nas je zanimalo, ali blogerji takšno oglaševanje ter sodelovanje z blagovnimi znamkami in podjetji na svojih blogih označijo, kako jih označijo ter kakšno sploh je takšno sodelovanje. Primerjali smo slovenske in angleške blogerje.
Keywords:Prikrito oglaševanje, blog, blogerji.
Year of publishing:2019
Place of performance:Maribor
Publisher:[S. Roškar]
Number of pages:[VI], 76 f.
Source:Maribor
UDC:659.11:004.7(043.2)
COBISS_ID:22582806 Link is opened in a new window
NUK URN:URN:SI:UM:DK:KMHMF842
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:189
Downloads:63
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Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Hidden advertising on slovenian and english blogs
Abstract:The presented thesis includes the following concepts: blog, blogger and advertising. Advertising was always important, however in the last few years, it has been present on a lot of blogs content as well. People often identify with bloggers and trust the blog content much more than classical advertising on the television or radio. There is a lot of hidden advertising on blogs content, whether that is intentional or unintentional. In the thesis, we were researching, whether bloggers openly imply advertising and collaborations with brands or companies – and how they present it. We compared Slovenian and English bloggers.
Keywords:Hidden advertising, blog, bloggers.


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