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Title:Prikrito oglaševanje kot oblika promocijskega novinarstva
Authors:Sternad, Špela (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf UN_Sternad_Spela_2019.pdf (2,26 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Oglaševanje v tiskanih medijih se je skozi zgodovino zelo spremenilo. Sam tehnološki razvoj, posledično razvoj družbe v bolj potrošniško usmerjeno, je botroval k različnim načinom oglaševanja. Nove vrste oglaševanja iz dneva v dan izpodrivajo uredniško vsebino in jo spreminjajo v prikrito oglaševanje. Osredotočili smo se na tiskane medije, v sami analizi smo analizirali priljubljeno žensko revijo Cosmopolitan, s katero smo želeli odkriti količino prikritih oglasnih sporočil. Število oglasnih sporočil smo pridobili iz šestih naključnih številk revije Comsopolitan iz leta 2017 in šestih naključnih številk Cosmopolitan iz leta 2007. Poleg analize smo izvedli poglobljene intervjuje z ženskami v ciljni starostni skupini revije Cosmopolitan (16–36 let) in jih povprašali, ali vedo, kaj je to prikrito oglaševanje in če ga prepoznajo. Zanimalo nas je tudi, če berejo Cosmopolitan in če so se pri branju te revije že kdaj srečale s prikritim oglaševanjem.
Keywords:oglaševanje, prikrito oglaševanje, ženske revije, tiskani mediji
Year of publishing:2019
Source:Maribor
NUK URN:URN:SI:UM:DK:ROMFUYHK
License:CC BY-NC-ND 4.0
This work is available under this license: Creative Commons Attribution Non-Commercial No Derivatives 4.0 International
Views:193
Downloads:41
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Covert advertising as a form of promotional journalism
Abstract:Advertising in print media has changed greatly through history. The technological development itself and the development of society in a more consumer-oriented, has led to various types of advertising. New types of advertising are displacing editorial content from day to day and turning it into covert advertising. We focused on the print media. In the analysis we analyzed the popular women's magazine Cosmopolitan, with which we wanted to discover the amount of covert advertising. The number of advertising messages was obtained from six random numbers of the Cosmopolitan magazine from 2017 and six random numbers from 2007. In addition to the analysis, we conducted in-depth interviews with women in the target age group of Cosmopolitan magazine (16-36 years) and asked them if they knew what covert advertising was and if they recognized it. We also wanted to know if the readers of Cosmopolitan magazine ever recognized covert advertising.
Keywords:advertising, covert advertising, women's magazines, printed media


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