|Abstract:||The growth and expansion of business is the goal of the vast majority of companies, as they increase their capacities through them and consequently strengthen their power and presence in the market. Companies and organizations grow in different ways and through different strategies, which they choose according to their individual needs and situation.
Thus, at the beginning of the diploma project we theoretically defined the motives for the growth of companies and organizations, as well as the different ways and forms for their implementation. On the basis of the collected theory, we analysed the organization Zavarovalnica Sava d.d., which deals with insurance, reinsurance and pension funds (except social security). The mentioned organization was founded on 14 October 2015, when its new owner, namely the company Sava RE d.d., initiated the merging of Zavarovalnica Maribor d.d., Zavarovalnica Tilia d.d. and two Croatian insurers: Velebit Life Insurance and Velebit Insurance. The consolidation of these insurance companies resulted in the creation of a new company called Zavarovalnica Sava d.d., which was entered into the court register in 2016 and started operating the very same year. In the diploma project, we analysed the impact of the company's chosen growth strategy on its further business and how it affected its selected financial indicators. For easier interpretation, we conducted a competitive analysis of the mentioned company, where the aforementioned financial indicators were compared with the three competitors in a certain period of time (with the emphasis on the years 2015 and 2016, since the change in business was then the most evident due to the merger). On the basis of this analysis, we acquired a visible comparison between the competing companies of the chosen company, as well as the fluctuation of the value of certain financial indicators before and after the merger became effective as a growth strategy. Besides the competition analysis, we also conducted a market analysis, which enabled us to determine the market position of Zavarovalnica Sava d.d. on the Slovenian market. We defined this more precisely to the municipality and the region, as well as to the narrower and broader activity in which it operates. We found that after the merger, the company became one of the largest companies in its activity, as well as on the Slovenian market. The latter can be proven with data on the comparison of selected indicators with their average operating company in each category of market analysis (municipalities, regions, narrower and broader activities).
Through before mentioned analysis, we realized that the company succeeded in effectively expanding its operations and increasing its market share in the Slovenian market. However, it faces certain negative sides of the merger, namely an increase in the number of employees and consequently a lower added value per employee (compared to its competitors). They have tried to stabilize and increase the latter indicators over the years, primarily through the rationalization of employees and increasing the efficiency and supply of their services.|